6 Successful Persuasive Writing Strategies

Matt Ellis

Persuasive writing is any written work that tries to convince the reader of the writer’s opinion. Aside from standard writing skills, a persuasive essay author can also draw on personal experience, logical arguments, an appeal to emotion, and compelling speech to influence readers. 

Persuasive writing relies on different techniques and strategies than other written works: In a persuasive essay, it’s not enough to simply inform; you also have to convince the reader that your way of thinking is best. So to help you get started, this guide explains all the basics and provides persuasive writing examples. 

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What is persuasive writing? 

Unlike other forms of writing meant to share information or entertain, persuasive writing is specifically written to persuade , which is to say it convinces the reader to agree with a certain point of view. 

Persuasive essays are most closely related to argumentative essays , in that both discuss a serious issue with logical arguments and offer conclusive resolutions. The main difference between a persuasive essay and an argumentative essay is that persuasive essays focus more on personal experience and appeal to emotions, whereas argumentative essays mostly stick to the facts. 

Moreover, argumentative essays discuss both sides of an issue, whereas persuasive essays focus only on the author’s point of view. The language and tone in persuasive essays tend to be more conversational as well—a tactic of persuasive speech intended to build a more personal and intimate relationship between the author and reader. 

>>Read More: The Only Guide to Essay Writing You’ll Ever Need

Why is persuasive writing important?

For starters, there’s always a demand for persuasive writing in the world of business. Advertising, website copywriting, and general branding all rely heavily on persuasive messaging to convince the reader to become a customer of their company. 

But persuasive writing doesn’t always have to be self-serving. Historically speaking, persuasive essays have helped turn the tide in many political and social movements since the invention of the printing press. 

As you can see from the persuasive writing examples below, the techniques of persuasive speech can help change or challenge majority beliefs in society. In fact, if you look into any major cultural movement of the last few centuries, you’ll find persuasive writing that helped rally the people behind a cause. 

Ethos, logos, and pathos in persuasive writing

There are lots of ways to persuade people, but some methods are more effective than others. As we mention in our guide on how to write a persuasive essay , good persuasive writing utilizes what’s known as the modes of persuasion : ethos, logos, and pathos. 

First put forth by Aristotle in his treatise Rhetoric from 367–322 BCE, ethos, logos, and pathos have since become the core of modern persuasive speech and should be incorporated into any persuasive essay. Let’s break them down individually.

The ancient Greek word for “character” or “spirit,” ethos in persuasive writing refers to how the author presents themself. Authorities on an issue are most likely to convince the reader, so authors of persuasive writing should establish their credibility as soon as possible. 

Aristotle suggests that the author demonstrates their useful skills, virtue, and goodwill toward the reader to present themselves in the best light. 

The ancient Greek word for “logic” or “rationale,” logos refers to using logical arguments and evidential data. A good writer doesn’t rely only on persuasive speech—they also back up their perspective with statistics and facts. 

Logos isn’t just about backing up arguments with plenty of research (although that is essential). In persuasive writing, logos also refers to structuring your argument in the best way possible. That includes knowing how to start an essay , progressing your points in the right order, and ending with a powerful conclusion . 

The ancient Greek word for “suffering” or “experience,” pathos involves an author’s appeal to emotion. As much as we’d like to think of ourselves as logical creatures, study after study has shown that humans tend to make decisions more from emotions than from reason—and a good persuasive writer is well aware of this. 

Persuasive speech often “tugs at the heartstrings.” The author might share a personal experience, such as describing a painful event to either win the reader’s sympathy or urge them to consider someone else’s feelings. 

Aristotle emphasizes the importance of understanding your reader before employing pathos, as different individuals can have different emotional reactions to the same writing. 

Persuasive writing tips and strategies

1 choose wording carefully.

Word choice —the words and phrases you decide to use—is crucial in persuasive writing as a way to build a personal relationship with the reader. You want to always pick the best possible words and phrases in each instance to convince the reader that your opinion is right. 

Persuasive writing often uses strong language, so state things definitively and avoid “ hedging .” Persuasive writing also takes advantage of emotive language—words and phrases that describe feelings—to encourage the reader to form sentimental connections to the topic. 

Wordplay like puns, rhymes, and jokes also works as a good memory tool to help the reader remember key points and your central argument. 

2 Ask questions

Questions are great for transitioning from one topic or paragraph to another , but in persuasive writing, they serve an additional role. Any question you write, your reader will instinctively answer in their head if they can, or at least they’ll wonder about it for a moment. 

Persuasive writers can use questions to engage the reader’s critical thinking. First, questions can be used to plant ideas and lead the reader straight to the author’s answers. Second, if you’ve presented your evidence clearly and structured your argument well, simply asking the right question can lead the reader to the author’s conclusion on their own—the ultimate goal of persuasive writing. 

3 Write a clear thesis statement

A thesis statement openly communicates the central idea or theme of a piece of writing. In a persuasive essay, your thesis statement is essentially the point of view that you’re trying to convince the reader of. 

It’s best to include a clear, transparent thesis statement in the introduction or opening of your essay to avoid confusion. You’ll have a hard time trying to convince the reader if they don’t know what you’re talking about. 

4 Draw a persuasion map

A persuasion map is like an outline of your argument, designed as a writing tool to help writers organize their thoughts. While there are different formats to choose from, they all typically involve listing out your main points and then the evidence and examples to back up each of those points. 

Persuasion maps work great for people who often lose track of their ideas when writing or for people who have trouble staying organized. It’s a great tool to use before you write your outline, so you know everything you want to include before deciding on the order. 

5 Speak directly to the reader

As we’ve mentioned above, the relationship between the author and reader is quite significant in persuasive writing. One strategy to develop that bond is to speak directly to the reader, sometimes even addressing them directly as “you.” 

Speaking to the reader is an effective strategy in writing. It makes the writing feel more like a conversation, even if it is one-sided, and can encourage the reader to lower their defenses a little and consider your points with an open mind. 

6 Repeat your main arguments

Repetition is a classic technique in persuasive writing as a way to get ideas into your readers’ heads. For one thing, repetition is an excellent memory aid, as any teacher will tell you. The more someone hears something, the more likely they are to remember it. In persuasive writing, however, repetition can also influence readers’ way of thinking. 

Repeating the same idea over and over essentially normalizes it. When combined with substantial evidence and rationality, repetition can make even radical ideas seem more grounded. 

Examples of persuasive writing

As mentioned above, persuasive essays have assisted in many major historical events and movements, often when society was undergoing a significant shift in beliefs. Below are three such persuasive writing examples from different periods of American history: 

Persuasive writing FAQs

What is persuasive writing?

Persuasive writing is a text in which the author tries to convince the reader of their point of view. Unlike academic papers and other formal writing, persuasive writing tries to appeal to emotion alongside factual evidence and data to support its claims. 

What is an example of persuasive writing?

Some famous examples of persuasive writing throughout history include Common Sense by Thomas Paine, the Declaration of Rights of the Women of the United States by Susan B. Anthony, et al., and Letter from Birmingham Jail by Martin Luther King, Jr. 

What are different types of persuasive writing?

While persuasive essays are the most famous example of persuasive writing, the same style also applies to writing in advertising, journalistic op-ed pieces, public speeches, public service announcements, and critical reviews.

free persuasive writing resources

Persuasive writing resources

Australia and new zealand, international schools, tes resources team.

Typewriter With "Words Have Power" Sentence, Persuasive Writing Resources For Secondary Students

Secondary English persuasive writing resources

Persuasive writing is a key topic which appears in all English language curriculum maps and is often one of the trickiest formats for students to master. From understanding what language features are, to highlighting them in a piece of text, analysing their use and implementing them in writing, persuasive writing draws in a range of skills for students to learn. So, to help you and your students out, we have gathered together a range of lessons and supportive materials to use in the classroom. For more English resources, take a look at the English hub .

Travel Writing - Persuasive Articles

Travel Writing - Persuasive Articles

Dragons' Den Persuasive Project! (Building Speaking & Listening and Persuasive Writing Skills!)

Dragons' Den Persuasive Project! (Building Speaking & Listening and Persuasive Writing Skills!)

Persuasive Writing: Holiday Brochures

Persuasive Writing: Holiday Brochures

Supportive materials.

Persuasive writing structure strips (for the margin)

Persuasive writing structure strips (for the margin)

Persuasive letter writing example

Persuasive letter writing example

Persuasive language features checklist

Persuasive language features checklist

Persuasive writing help sheet

Persuasive writing help sheet

Persuasive Writing - school uniform

Persuasive Writing - school uniform

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free persuasive writing resources

9 of the best persuasive writing worksheets and resources for KS3 and KS4 English

free persuasive writing resources

Whether they're arguing for a good cause or selling the latest product, give your secondary students all the techniques and tricks they need to be able to write to persuade…

Teachwire

1 | Persuasive techniques slideshow

free persuasive writing resources

This Slideshare presentation offers a great introduction to persuasive writing and its concepts and terms for students.

Check it out here.

2 | Write a letter of complaint

free persuasive writing resources

The new GCSE syllabus encourages pupils to craft their writing in order to be imaginative and engaging. However, inspiring pupils to write a lively personal response can be a real challenge.

So, how can we enthuse our young people? Encourage teenagers to do what they do best: complain – albeit in the form of a sophisticated, engaging, witty and highly persuasive protest worthy of a grade 9.

Get this resource here.

3 | Persuasion techniques

free persuasive writing resources

This handy little printable PDF is packed with persuasive writing techniques that will serve as a great introduction or reminder for your pupils.

It’s got everything from alliteration to hyperbole, and imperatives to repetition, all wrapped up with succinct descriptions and definitions.

Download and print it here.

4 | “Yeah, But, No, But…”

free persuasive writing resources

Is it really a good idea to invite Vicky Pollard into your classroom to help students get to grips with persuasive writing? Steve Duffy thinks he can convince you.

This lesson combines a variety of individual and group tasks designed to get students to explore difficult moral issues, while at the same time developing their understanding of how writers manipulate language and why it is essential to support opinions with evidence.

Students will develop their vocabulary, analyse how speakers use language and different types of evidence to persuade, and create a piece of persuasive writing.

5 | Charlie Chaplin’s  The Great Dictator

free persuasive writing resources

How can Charlie Chaplin help students to become persuasive and voice their emotions?

Here, you will be looking at how it can help students to create a piece of persuasive writing, but it can also be easily adapted for teaching descriptive, narrative and argumentative styles.

6 | Suffragettes and votes

This Votes for Women video and resource pack contains activity ideas including a persuasive letter writing exercise.

Pupils need to write a letter from an imprisoned Suffragette to their sibling, explaining why they are willing to go to prison for their cause. The letters need to be able to convey not only their personal feelings, but also to justify their views in the wider context of the Suffragette movement.

It should also make clear arguments in favour of what they are doing, and the results they hope to gain from it.

Find the pack here.

7 | Write and argue

free persuasive writing resources

This PowerPoint resource is in-depth look at how to persuade and argue effectively, using the ‘AFOREST’ list of persuasive techniques: alliteration, facts, opinions, repetition, emotive language, statistics, threes (rule of).

You’ll find the download link here.

8 | Influencing world leaders

free persuasive writing resources

This lesson plan was part of a range of free resources produced for Send My Friend to School, the schools activity of the UK Global Campaign for Education, which was asking world leaders to keep their promise to get all children into school.

The main task for students is to write a letter persuading someone with influence to support the rights of all children to get an education.

The resource includes activities, discussion points, and two example letters.

Grab this one here.

9 | 10 tips for better persuasive writing

free persuasive writing resources

Anthony Cockerill, head of English at Boroughbridge High School, has put together ten top ways to improve students’ persuasive writing abilities , including better planning, modelling sequencing and structuring, and opening with an anecdote.

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free persuasive writing resources

How to teach persuasive writing

How do you teach students to write a great persuasive text.

It’s easy to fall into the trap of thinking that all persuasive writing sounds the same – that formulaic five-paragraph essay that most of us learned at school – but it’s so much more than that!

With the right techniques, a persuasive text can hook the reader and engage their emotions, surprise them or make them laugh, and leave them feeling inspired to take action or change their opinion.

Teaching your students to write a persuasive piece involves training them on the skills and techniques authors and writers use. You’ll need to help them understand what great persuasive writing looks like and the skills writers use to create the biggest impact.

The Seven Steps chunking and skilled-based approach will help any new learner to improve and become masters of persuasion.

Free Persuasive Writing Resources

free persuasive writing resources

Writing samples and exemplars

See the difference the Seven Steps can make with student samples and discover how professionals use the Seven Steps techniques in persuasive texts.

View persuasive writing samples >

free persuasive writing resources

Planning for persuasive writing

Explore ready-made lesson plans, activities and planning exemplars to discover how to teach the key concepts behind each Step.

Each lesson plan includes relevant links to the Australian Curriculum and NAPLAN marking criteria, plus a learning intention and success criteria to assist with planning and assessment.

View lesson plans and activities >

free persuasive writing resources

Persuasive picture writing prompts

Fun and quick writing practice to develop your students’ writing and to get students’ creative juices flowing.

Use them daily or weekly to build students’ confidence in their persuasive writing and as a fun way to practise one Step at a time.

View writing prompts >

Comprehensive step-by-step resources.

Transform persuasive writing

free persuasive writing resources

Persuasive Writing Manual

Packed with practical, time-saving classroom resources, this manual makes planning and implementing the Seven Steps just as fun as learning it!

Includes a user-friendly digital file, plus a photocopy and intranet licence for your entire school.

free persuasive writing resources

Teacher Hub: Persuasive Writing Course

Step-by-Step teaching modules to guide your implementation process. The Persuasive Writing Course in Teacher Hub gives you a clear pathway to learn, teach, apply and assess persuasive writing.

Discover how to get the creative juices flowing in your writing lessons and create unique persuasive texts.

free persuasive writing resources

Teaching tips for Persuasive writing

Explore more! Make persuasive writing fun with tips and expert insights.

free persuasive writing resources

Explore more of Seven Steps

free persuasive writing resources

The Curriculum Corner 123

Persuasive Writing Unit of Study

free persuasive writing resources

This free persuasive writing unit of study is designed to fit into your 1st, 2nd or 3rd grade writing workshop.

Download this persuasive writing unit of study to help you plan an engaging and effective unit in your classroom.

This unit contains anchor charts, graphic organizers and lessons to help you create the perfect unit for your students.

This is another free resource for teachers and homeschool families from The Curriculum Corner.

free persuasive writing resources

This persuasive writing unit of study is just what you need to make your planning easier.

Within this newly updated unit, you will find both colorful and black and white anchor charts. This will help you conserve color ink if needed.

The unit contains anchor charts, graphic organizers & more. All resources are provided in a single PDF download.

What is persuasive writing?

Persuasive writing can be an important part of the primary writing curriculum. It encourages students to use their opinions and knowledge to influence others.

Persuasive writing can be thought of as extension of opinion writing. It differs in that the author’s opinion is followed by reasons for the opinion along with an attempt to persuade the reader.

This unit on teaching children to write persuasive pieces was designed with second grade in mind. However, you will find many mini-lessons that can be used for other grade levels. 

This unit was written with the help of Cathy’s student teachers (Joel Larrison, Kellie Wood and Amanda Rush.)

A writing workshop typically begins with a 10 to 15 minutes mini-lesson.

Some of the ideas for lessons below could run beyond the 15 minutes. Because of this, you might choose to spread some of the lessons over multiple days. 

You will want to reinforce some of your mini-lessons with reviews or follow-ups as needed. The types of writing being done by students will often times require more than one day to complete.

This free persuasive writing unit of study is designed to fit into your 1st, 2nd or 3rd grade writing workshop. Created by The Curriculum Corner.

Persuasive Writing Mini-Lessons

What is Persuasion?

FREE Persuasive Writing Unit of Study from The Curriculum Corner | The Curriculum Corner

Choosing Persuasive Language

Supporting Our Opinions  

Writing a Persuasive Paragraph

Introduction to Persuasive Letters

Writing a Persuasive Letter

Introduction to Commercials & Ads

Planning a Class Commercial & Ad

Writing Individual Commercials or Ads

Introduction to Writing a Book Review

Writing a Class Book Review

Writing Individual Book Reviews

Celebration

We always suggest some type of writing celebration at the ends of writing units of study.  The celebration for the persuasive writing unit can simply be a gathering of people for students to share their writing with. Or, you could have students present their commercials, ads and book reviews.  The intent is to make students feel proud of their learning and the writing process.

You can download this free unit of study here:

Writing Unit Download

Below we have included links to our favorite books to use when teaching a persuasive writing unit of study (contains affiliate links)

Looking for other free resources to add to your study? Try these:

free persuasive writing resources

As with all of our resources, The Curriculum Corner creates these for free classroom use. Our products may not be sold. You may print and copy for your personal classroom use. These are also great for home school families!

You may not modify and resell in any form. Please let us know if you have any questions.

Thursday 2nd of February 2023

We do weekly writing classes. The topic in question varies. I am doing two competitions in my weekly lessons this time. One competition involves them sending to me via email a photo of a handwritten poem about family and love. The other one is based on the topic of clocks and also must be handwritten. For the second one the format can be a article, a short story or a description. Other topics include the weather.

Wednesday 1st of February 2023

You can do a mini unit study on adverts. We looked at a number of adverts in order to begin with. They were then told to make some brief summary notes on advert features and also identify any presentational techniques. We discussed reasons why we like or hate certain adverts. Finally I asked them to do a glossy advert to sell a new product. They were given a short list of five options and asked to choose one to research.

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Friday 27th of May 2016

I love it~ do you think this will be appropriate for 3rd grade?

Jill & Cathy

Tuesday 31st of May 2016

Hi Kathy! We try to create most of our resources so that they can be adapted for the range of grades the website is intended to address, so our immediate answer is yes, but of course it will depend on your particular students and their capabilities - as with all of our resources. Hope you are able to use some of the persuasive unit ideas & resources in your 3rd grade class! If you have other ideas, don't hesitate to email us!

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Persuasive Writing Activity & Task Cards  Independent Work Packets

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  1. Persuasive Writing Strategies and Tips, with Examples ...

    Persuasive writing tips and strategies 1 Choose wording carefully Word choice—the words and phrases you decide to use—is crucial in persuasive writing as a way to build a personal relationship with the reader. You want to always pick the best possible words and phrases in each instance to convince the reader that your opinion is right.

  2. Browse Persuasive Writing Educational Resources | Education.com

    These persuasive writing resources help develop the skills students need in order to learn how to write persuasively in upper-elementary classes. Worksheets help with persuasive writing by focusing on how to structure a persuasive paragraph and how to identify relevant evidence.

  3. How to Develop Persuasive Writing Skills | Upwork

    Good persuasive writing uses a variety of strategies to appeal to the reader’s emotions and logic. Here are 10 persuasive writing tips. 1. Know your audience. Having a clear idea of who your audience is will help you decide what information to include and can affect the structure and tone of your writing.

  4. Persuasive writing resources | Tes

    Persuasive writing resources A collection of persuasive writing resources for secondary English language students Australia and New Zealand GB US International schools Secondary English Tes Resources Team 10th November 2022 Secondary English persuasive writing resources

  5. Search Printable Persuasive Writing Worksheets - Education

    How to Write Your Own Persuasive Paragraph Worksheet Write a Persuasive Paragraph: Social Media Worksheet Design Your Own Emoji Worksheet Persuasive Writing Graphic Organizer Worksheet Adding Transition Words Worksheet Persuasive Writing: Soda Worksheet The Best Food Worksheet Persuasive Writing Assessment Worksheet Oreo Persuasive Writing

  6. 9 of the best persuasive writing worksheets and resources for ...

    9 of the best persuasive writing worksheets and resources for KS3 and KS4 English Whether they're arguing for a good cause or selling the latest product, give your secondary students all the techniques and tricks they need to be able to write to persuade… by Teachwire DOWNLOAD A FREE RESOURCE!

  7. Persuasive Writing Resouces - samples, activities, guides ...

    Persuasive Writing Manual. Packed with practical, time-saving classroom resources, this manual makes planning and implementing the Seven Steps just as fun as learning it! Includes a user-friendly digital file, plus a photocopy and intranet licence for your entire school. Manuals.

  8. Persuasive Writing Unit of Study - The Curriculum Corner 123

    Download this persuasive writing unit of study to help you plan an engaging and effective unit in your classroom. This unit contains anchor charts, graphic organizers and lessons to help you create the perfect unit for your students. This is another free resource for teachers and homeschool families from The Curriculum Corner.

  9. Persuasive Writing Tasks Free Teaching Resources | TPT

    These Persuasive Writing Prompt Task Cards include 40 different persuasive writing prompts. They have been designed to make opinion writing fun and interesting. They can be used in multiple ways including whole class activities or in literacy groups. This pack also includes 2 opinion writing planner templates which can be used with the task cards.