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Exploring persuasive writing
Learning focus.
To understand and practise the techniques used in persuasive writing.
This lesson includes:
two videos to help you use persuasive language in writing
three activities
When you persuade someone in your writing, your aim is to get them to agree with your point of view.
Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of when it’s used.
Play the whole clip as it covers other useful topics, but focus particularly on the section between 2:05 and 2:40 for this lesson.
Persuasive writing comes in different forms:
Letters that try to persuade the reader to do something or think in a certain way.
Adverts that aim to persuade people to buy something.
Reviews of things, such as films or books, where the writer gives their opinions and tries to influence (change or impact) what the reader thinks.
You can also persuade people when speaking , in a speech or presentation that you have prepared.
Making your writing persuasive
When you are writing to persuade people, it’s important to say why the reader should agree with you. You need to give your reasons, otherwise your reader may not believe you!
A good way to make your writing more persuasive is to think of the following:
P ersonal - keep your writing friendly .
E motive - use words that make your reader have strong feelings .
R hetorical questions - to make your reader stop and think.
S ay it again - repeat your message!
U ndermine - mention different opinions to yours and say why they are wrong.
A necdote - a short, funny real-life story to make your reader feel they know you.
D irect - use the words you and your to make your reader feel special.
E xaggeration – make a big deal of what you say!
- Rhetorical questions don’t need an answer , but are great for grabbing a reader’s attention. Saying things like ‘ Isn’t that amazing? ’ or ‘ Why would you not want to buy this? ’ can be very effective when you’re trying to persuade someone.
Persuasive writing in adverts
Watch this video next that explains the effect of using persuasive writing in advertising - an area where writing persuasively can be very useful!
Adverts and brochures don't just give the reader information - they use clever ways, or 'techniques', to try to make the reader buy a product.
Adverts keep their message short and catchy so it's easy to remember, and often use jokes or word tricks to entertain their reader! By being entertained, the reader is more likely to want to spend their money!
Look at the examples in the table below.
You will need paper, a ruler and a pen or pencil for some of these activities.
Think you know about using persuasive writing? Have a go at this quiz to test your skills so far!
Look at the following opinion statement:
People should work as a team.
Click on the image to the right to see a short magazine article that argues this opinion, using persuasive writing .
Read the article carefully and then draw a table like the one below on a piece of paper. Use your table to note down examples of persuasive writing as they appear in the article.
Some examples have been given, to start you off. Look back at the Learn section if you need a recap on some of the features of persuasive writing.
People should work as a team
Magazine article
- You could place some of the examples of persuasive writing in more than one row in the table.
To check your answers, you can use this answer sheet .
Now have a go at doing some persuasive writing of your own!
You need to try to get your reader to agree with the following opinion:
People should always be on time.
Write a persuasive paragraph of at least 60 words . Use the example paragraph and table in Activity 2 to remind you of the things to include in your writing.
- Share your writing with a friend or family member and see if you can persuade them to agree with you!
Where next?
In this lesson you have learned to understand and practise the techniques used in persuasive writing.
There are other useful articles on Bitesize to help you with your writing skills.
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35 Strong Persuasive Writing Examples (Speeches, Essays, Ads, and More)
Learn from the experts.
The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of 60 interesting ideas here! )
- Persuasive Speeches
- Advertising Campaigns
- Persuasive Essays
Persuasive Speech Writing Examples
Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.
I Have a Dream by Dr. Martin Luther King Jr.
Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”
Woodrow Wilson’s War Message to Congress, 1917
Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”
Chief Seattle’s 1854 Oration
Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”
Women’s Rights Are Human Rights, Hillary Rodham Clinton
Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”
I Am Prepared to Die, Nelson Mandela
Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”
The Struggle for Human Rights by Eleanor Roosevelt
Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”
Freedom From Fear by Aung San Suu Kyi
Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”
Harvey Milk’s “The Hope” Speech
Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”
The Strike and the Union, Cesar Chavez
Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”
Nobel Lecture by Malala Yousafzai
Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”
Persuasive Writing Examples in Advertising Campaigns
Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.
Nike: Just Do It
The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.
Dove: Real Beauty
Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.
Wendy’s: Where’s the Beef?
Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.
De Beers: A Diamond Is Forever
A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.
Volkswagen: Think Small
Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.
American Express: Don’t Leave Home Without It
AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.
Skittles: Taste the Rainbow
These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.
Maybelline: Maybe She’s Born With It
Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.
Coca-Cola: Share a Coke
Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.
Always: #LikeaGirl
Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.
Editorial Persuasive Writing Examples
Source: New York Daily News
Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.
Yes, Virginia, There Is a Santa Claus (1897)
Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”
What’s the Matter With Kansas? (1896)
Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”
America Can Have Democracy or Political Violence. Not Both. (The New York Times)
Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”
The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)
Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”
If We Want Wildlife to Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)
Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”
Persuasive Review Writing Examples
Source: The New York Times
Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.
The Great Gatsby (The Chicago Tribune, 1925)
Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”
Harry Potter and the Sorcerer’s Stone (Washington Post, 1999)
Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”
Twilight (The Telegraph, 2009)
Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”
To Kill a Mockingbird (Time, 1960)
Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”
The Diary of Anne Frank (The New York Times, 1952)
Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”
Persuasive Essay Writing Examples
From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top examples.
The American Crisis by Thomas Paine
Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”
Politics and the English Language by George Orwell
Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”
Letter From a Birmingham Jail by Dr. Martin Luther King Jr.
Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”
Civil Disobedience by Henry David Thoreau
Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”
Go Gentle Into That Good Night by Roger Ebert
Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”
What are your favorite persuasive writing examples to use with students? Come share your ideas in the WeAreTeachers HELPLINE group on Facebook .
Plus, the big list of essay topics for high school (100+ ideas) ..
Jill Staake is a Contributing Editor with WeAreTeachers. She has a degree in Secondary English Education and has taught in middle and high school classrooms. She's also done training and curriculum design for a financial institution and been a science museum educator. She currently lives in Tampa, Florida where she often works on her back porch while taking frequent breaks for bird-watching and gardening.
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Why teach persuasive writing?
As children mature as writers, it's important to give them the opportunity to write using a variety of formats. Persuasive writing helps students formulate specific reasons for their opinions, and provides an opportunity to research facts related to their opinions. As students develop an understanding of how writing can influence or change another's thoughts or actions, they can begin to understand the persuasive nature of the marketing they are exposed to through television, the Internet, and other media.
How to teach persuasive writing
- Have students listen to or read examples of persuasive writing. Together, listen and look for words, phrases and techniques that helped the writer persuade the listener.
- Brainstorm something that is important to an individual child or the group. Is it extra recess? Another chapter of the read aloud? The potential closing of a library? The more authentic the issue, the more passionately your students will write.
- Once the important privilege is chosen, have the child (or class) start to list reasons why they should be allowed this privilege. "Just because," and "because I like it" should not be considered valid reasons. Students can work together to generate at least three good reasons to support an argument. This list of persuasive words and phrases from the site Teaching Ideas may help get students started.
- Have students do some research to gather facts or examples that support their reasons.
- Have students summarize their position.
Here's a persuasive letter written by an elementary school student from Crozet, VA:
Watch: Bubble Gum Letters
Create an authentic writing opportunity that motivates students to write persuasive letters to a target audience. See the lesson plan .
This video is published with permission from the Balanced Literacy Diet . See related how-to videos with lesson plans in the Text Structures and Genres section as well as the Writing Processes and Strategies section.
Collect resources
Language arts.
This persuasive writing lesson from ReadWriteThink uses the Beverly Cleary book Emily's Runaway Imagination as the springboard for kids to write letters to a librarian urging the addition of certain titles to the library. A Persuasion Map Planning Sheet guides students through steps similar to what is described above.
This resource shows the lifecycle of writing a persuasive letter to a child's parents about where to vacation for the summer. The PDF begins with the brainstorming, moves through drafting, editing, and publishing of the final letter.
Health/Science
From Writing Fix, here's a speech writing lesson that uses the mentor text Otto Runs for President in conjunction with the RAFT strategy. In this lesson, students assume to the role of a talking fruit or vegetable. Pretending that there's a "Fruit/Vegetable of the Year" election, the students will create a campaign speech that explains why their fruit/veggie is the best candidate for the job.
Differentiated instruction
For second language learners, students of varying reading skill, students with learning disabilities, and younger learners.
- Have students work in small groups to generate their ideas and do the research.
- Offer various suggestions for how students can share their argument: e.g., a debate format, a "soapbox" in the classroom, or letters to the editor of the newspaper.
See the research that supports this strategy
Wollman-Bonilla, J. (2000). Family message journals: Teaching writing through family involvement . Urbana, IL: National Council of Teachers of English.
Children's books to use with this strategy
Emily's Runaway Imagination
Emily Bartlett lives in an old farmhouse in Pitchfork, Oregon at a time when automobiles are brand-new inventions and libraries are a rare luxury. Can Emily use her lively mind to help bring a library to Pitchfork? ReadWriteThink offers a persuasive writing lesson plan featuring this book.
Otto Runs for President
When Otto runs for school presidency, he must defeat some underhanded techniques used by his opponents. What might convince the students that Otto is the best candidate for the job?
How Oliver Olsen Changed the World
Oliver Olsen learns how to change his own world as the engaging third grader works on a school science project. The telling (third person) is natural and the situations plausible. The story can be retold using transition words to emphasize or identify individuals' favorite (or most memorable) parts.
The Storyteller's Candle
This is the story of librarian Pura Belpré, told through the eyes of two young children who are introduced to the library and its treasures just before Christmas. Lulu Delacre's lovely illustrations evoke New York City at the time of the Great Depression, as well as the close-knit and vibrant Puerto Rican community that was thriving in El Barrio during this time. Bilingual Spanish-English text.
Click, Clack, Moo: Cows That Type
Farmer Brown has his hands full when the cows on his farm get a typewriter. Duck, however, negotiates successfully for all parties in this very funny farm story of very clever animals. Be prepared to talk about typewriters or take a trip to a museum to see one!
Martin's Big Words: The Life of Dr. Martin Luther King, Jr.
Martin Luther King Jr. grew up fascinated by big words. He would later go on to use these words to inspire a nation and call people to action. In this award-winning book, powerful portraits of King show how he used words, not weapons, to fight injustice.
I would also the Duck series (Duck for President) and the Pigeon Series (Don't Let the Pigeon Drive the Bus) as books to use!
Thanks for this, it really helped!
This is a good site and very helpful to my son.
I agree with all of these
very good website
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A good way to make your writing more persuasive is to think of the following: P ersonal - keep ...
Persuasive Speech Writing Examples. Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches. I Have a Dream by Dr. Martin Luther King Jr.
Persuasive Writing. Persuasive writing is a form of nonfiction writing that encourages careful word choice, the development of logical arguments, and a cohesive summary. Young children can be guided through a series of simple steps in an effort to develop their persuasive writing skills.
Planning and Assessment Report Writing Year 5 NAPLAN Support Relief Teaching Lesson Planning Our Learning Environment Back to School Classroom Displays Getting Organised Critical and Creative Thinking Learning at Home Transitions Promoting Resilient Learners Inclusive Education Wellbeing and Care
Rhetorical devices are a core part of teaching persuasive writing in Year 5 and 6. Here are just a few of the features of persuasive writing that your class can use to improve their arguments: Personal pronouns - Using I, You and We can make writing more urgent and immediate by connecting the issue to personal experiences.