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10 Great Essay Writing Tips

what to write about for persuasive essay

Knowing how to write a college essay is a useful skill for anyone who plans to go to college. Most colleges and universities ask you to submit a writing sample with your application. As a student, you’ll also write essays in your courses. Impress your professors with your knowledge and skill by using these great essay writing tips.

Prepare to Answer the Question

Most college essays ask you to answer a question or synthesize information you learned in class. Review notes you have from lectures, read the recommended texts and make sure you understand the topic. You should refer to these sources in your essay.

what to write about for persuasive essay

Plan Your Essay

Many students see planning as a waste of time, but it actually saves you time. Take a few minutes to think about the topic and what you want to say about it. You can write an outline, draw a chart or use a graphic organizer to arrange your ideas. This gives you a chance to spot problems in your ideas before you spend time writing out the paragraphs.

Choose a Writing Method That Feels Comfortable

You might have to type your essay before turning it in, but that doesn’t mean you have to write it that way. Some people find it easy to write out their ideas by hand. Others prefer typing in a word processor where they can erase and rewrite as needed. Find the one that works best for you and stick with it.

what to write about for persuasive essay

View It as a Conversation

Writing is a form of communication, so think of your essay as a conversation between you and the reader. Think about your response to the source material and the topic. Decide what you want to tell the reader about the topic. Then, stay focused on your response as you write.

what to write about for persuasive essay

Provide the Context in the Introduction

If you look at an example of an essay introduction, you’ll see that the best essays give the reader a context. Think of how you introduce two people to each other. You share the details you think they will find most interesting. Do this in your essay by stating what it’s about and then telling readers what the issue is.

what to write about for persuasive essay

Explain What Needs to be Explained

Sometimes you have to explain concepts or define words to help the reader understand your viewpoint. You also have to explain the reasoning behind your ideas. For example, it’s not enough to write that your greatest achievement is running an ultra marathon. You might need to define ultra marathon and explain why finishing the race is such an accomplishment.

what to write about for persuasive essay

Answer All the Questions

After you finish writing the first draft of your essay, make sure you’ve answered all the questions you were supposed to answer. For example, essays in compare and contrast format should show the similarities and differences between ideas, objects or events. If you’re writing about a significant achievement, describe what you did and how it affected you.

what to write about for persuasive essay

Stay Focused as You Write

Writing requires concentration. Find a place where you have few distractions and give yourself time to write without interruptions. Don’t wait until the night before the essay is due to start working on it.

what to write about for persuasive essay

Read the Essay Aloud to Proofread

When you finish writing your essay, read it aloud. You can do this by yourself or ask someone to listen to you read it. You’ll notice places where the ideas don’t make sense, and your listener can give you feedback about your ideas.

what to write about for persuasive essay

Avoid Filling the Page with Words

A great essay does more than follow an essay layout. It has something to say. Sometimes students panic and write everything they know about a topic or summarize everything in the source material. Your job as a writer is to show why this information is important.

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what to write about for persuasive essay

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120+ Good Persuasive Essay Topics From Easy to Unique

Book icon With Persuasive Essay Topics Examples

Writing a persuasive essay helps refine critical thinking skills. As a writer addresses counterarguments and finds evidence to support their position, they develop a strong argument style. Find the perfect persuasive essay prompt with a list of more than 120 ideas.

Easy Persuasive Essay Ideas

Persuasive essays require the writer to convince the reader to see an issue from their side. These topics don’t involve much research, which makes them great for elementary school or as quick persuasive writing assignments for older students.

Persuasive Essay Topics About School

Students are experts on school – especially when it comes to their opinions about school. These persuasive topics about school are great for expressing views about dress codes, bullying, and school schedules.

Persuasive Essay Topics About Food

It’s easy to form an opinion on food but not as easy to convince others to agree with it. Try these persuasive prompts that range from junk food to healthy eating.

Persuasive Essay Topics About Animals

People care a lot about animals. Whether it comes to their favorite animals or where animals should be allowed to go, they’ve got something to say. See if these topics interest you enough to write a persuasive essay.

Persuasive Essay Topics About Sports and Activities

What’s the best sport? Is it more fun to play or watch an activity? Sports is another area in which people have strong opinions. Check out these sports-themed persuasive writing prompts for your next essay.

Persuasive Essay Topics About Entertainment

The world of movies, books, and music is an engaging place to be. But what’s the best – and worst – of the entertainment world? Some possible essay topics include:

Challenging Persuasive Essay Ideas

Forming an argument about a more complex issue can be challenging. It involves backing up your stance with evidence while expressing yourself in a convincing way. The following persuasive essay prompts pose questions about politics, education, health, and more.

Persuasive Essay Topics About Social Issues

You probably hear arguments about modern social issues every day. Examine crime and punishment, the consequences of social media, overpopulation policies, and more with these topics on social issues.

Persuasive Essay Topics About Education

Writing about issues in one’s school is less complex than writing about the educational system as a whole. See if these persuasive prompts about education inspire you to write about free college, grading systems, school choice, and online learning, among others.

Persuasive Essay Topics About History and Government

Perfect for social studies papers, these persuasive topics ask students to consider government policies in the past and present. Some questions may not be as straightforward as they seem.

Persuasive Essay Topics About Science and Technology

The ever-changing world of science and technology brings lots of practical and ethical questions. See what you think about animal testing, genetic engineering, and climate change with these thought-provoking persuasive prompts.

Persuasive Essay Topics About Health and Nutrition

Public health is an important issue in any society. But how much should the government be involved? Express your opinion with the following prompts:

Unique Persuasive Essay Ideas

If none of the above topics appeal to you, see if these prompts would make an interesting persuasive essay. Remember to choose an issue you care about and one that you can back up with additional information.

Writing a Convincing Argument

Choosing an easy, challenging, or unique topic is the easy part. When you’re ready to build an argument, you’ll need to gather evidence, consider counterarguments, and draft your essay. Check out a template for a basic argumentative or persuasive essay , complete with a sample outline PDF.

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Sat / act prep online guides and tips, 113 perfect persuasive essay topics for any assignment.

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Do you need to write a persuasive essay but aren’t sure what topic to focus on? Were you thrilled when your teacher said you could write about whatever you wanted but are now overwhelmed by the possibilities? We’re here to help!

Read on for a list of 113 top-notch persuasive essay topics, organized into ten categories. To help get you started, we also discuss what a persuasive essay is, how to choose a great topic, and what tips to keep in mind as you write your persuasive essay.

What Is a Persuasive Essay?

In a persuasive essay, you attempt to convince readers to agree with your point of view on an argument. For example, an essay analyzing changes in Italian art during the Renaissance wouldn’t be a persuasive essay, because there’s no argument, but an essay where you argue that Italian art reached its peak during the Renaissance would be a persuasive essay because you’re trying to get your audience to agree with your viewpoint.

Persuasive and argumentative essays both try to convince readers to agree with the author, but the two essay types have key differences. Argumentative essays show a more balanced view of the issue and discuss both sides. Persuasive essays focus more heavily on the side the author agrees with. They also often include more of the author’s opinion than argumentative essays, which tend to use only facts and data to support their argument.

All persuasive essays have the following:

What Makes a Good Persuasive Essay Topic?

Theoretically, you could write a persuasive essay about any subject under the sun, but that doesn’t necessarily mean you should. Certain topics are easier to write a strong persuasive essay on, and below are tips to follow when deciding what you should write about.

It’s a Topic You Care About

Obviously, it’s possible to write an essay about a topic you find completely boring. You’ve probably done it! However, if possible, it’s always better to choose a topic that you care about and are interested in. When this is the case, you’ll find doing the research more enjoyable, writing the essay easier, and your writing will likely be better because you’ll be more passionate about and informed on the topic.

You Have Enough Evidence to Support Your Argument

Just being passionate about a subject isn’t enough to make it a good persuasive essay topic, though. You need to make sure your argument is complex enough to have at least two potential sides to root for, and you need to be able to back up your side with evidence and examples. Even though persuasive essays allow your opinion to feature more than many other essays, you still need concrete evidence to back up your claims, or you’ll end up with a weak essay.

For example, you may passionately believe that mint chocolate chip ice cream is the best ice cream flavor (I agree!), but could you really write an entire essay on this? What would be your reasons for believing mint chocolate chip is the best (besides the fact that it’s delicious)? How would you support your belief? Have enough studies been done on preferred ice cream flavors to support an entire essay? When choosing a persuasive essay idea, you want to find the right balance between something you care about (so you can write well on it) and something the rest of the world cares about (so you can reference evidence to strengthen your position).

It’s a Manageable Topic

Bigger isn’t always better, especially with essay topics. While it may seem like a great idea to choose a huge, complex topic to write about, you’ll likely struggle to sift through all the information and different sides of the issue and winnow them down to one streamlined essay. For example, choosing to write an essay about how WWII impacted American life more than WWI wouldn’t be a great idea because you’d need to analyze all the impacts of both the wars in numerous areas of American life. It’d be a huge undertaking. A better idea would be to choose one impact on American life the wars had (such as changes in female employment) and focus on that. Doing so will make researching and writing your persuasive essay much more feasible.

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List of 113 Good Persuasive Essay Topics

Below are over 100 persuasive essay ideas, organized into ten categories. When you find an idea that piques your interest, you’ll choose one side of it to argue for in your essay. For example, if you choose the topic, “should fracking be legal?” you’d decide whether you believe fracking should be legal or illegal, then you’d write an essay arguing all the reasons why your audience should agree with you.

Arts/Culture

Government/Politics

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Tips for Writing a Strong Persuasive Essay

After you’ve chosen the perfect topic for your persuasive essay, your work isn’t over. Follow the three tips below to create a top-notch essay.

Do Your Research

Your argument will fall apart if you don’t fully understand the issue you’re discussing or you overlook an important piece of it. Readers won’t be convinced by someone who doesn’t know the subject, and you likely won’t persuade any of them to begin supporting your viewpoint. Before you begin writing a single word of your essay, research your topic thoroughly. Study different sources, learn about the different sides of the argument, ask anyone who’s an expert on the topic what their opinion is, etc. You might be tempted to start writing right away, but by doing your research, you’ll make the writing process much easier when the time comes.

Make Your Thesis Perfect

Your thesis is the most important sentence in your persuasive essay. Just by reading that single sentence, your audience should know exactly what topic you’ll be discussing and where you stand on the issue. You want your thesis to be crystal clear and to accurately set up the rest of your essay. Asking classmates or your teacher to look it over before you begin writing the rest of your essay can be a big help if you’re not entirely confident in your thesis.

Consider the Other Side

You’ll spend most of your essay focusing on your side of the argument since that’s what you want readers to come away believing. However, don’t think that means you can ignore other sides of the issue. In your essay, be sure to discuss the other side’s argument, as well as why you believe this view is weak or untrue. Researching all the different viewpoints and including them in your essay will increase the quality of your writing by making your essay more complete and nuanced.

Summary: Persuasive Essay Ideas

Good persuasive essay topics can be difficult to come up with, but in this guide we’ve created a list of 113 excellent essay topics for you to browse. The best persuasive essay ideas will be those that you are interested in, have enough evidence to support your argument, and aren’t too complicated to be summarized in an essay.

After you’ve chosen your essay topic, keep these three tips in mind when you begin writing:

What's Next?

Need ideas for a research paper topic as well?   Our guide to research paper topics has over 100 topics in ten categories so you can be sure to find the perfect topic for you. 

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Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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75 Persuasive Essay Topic Ideas

JBirdwellBranson

The persuasive essay is one type of writing that you will likely come across in your academic career. A persuasive essay, if you're unfamiliar, is one in which you have to make an argument. You need to choose a side and prove why you're correct by using hard evidence and convincing language. The idea is that you want to convince the reader that your argument is the right one, so you'll definitely want to pick a topic that you're passionate about and something that you'll get excited about researching and writing. This exercise is designed so that you can clearly articulate your opinion and understand why it's important to have evidence to back up your claim.

Your teacher or instructor will probably have specific guidelines on what your essay should entail, but you might have a little bit of free reign on what kinds of topics you can explore and argue about in your essay. With so many things to argue about and for, it might be a little overwhelming to come up with a topic on your own. When you feel like you're stuck on brainstorming ideas, take a look at the following list of 75 persuasive essay topics. You may find something you can use, or something you can adapt for the specific guidelines of your paper. Happy writing!

Educational persuasive essay topics

There are so many things that can be discussed when it comes to education. In our country (and globally), there are many different opinions on how education should be handled and what tactics teachers or academic administrators should use. Here are a few topics on education (which could be expanded or changed to fit your teacher's guidelines) that might be of interest to you.

Political persuasive essay topics

They say that you should never talk about politics or religion because it's not polite. But in a persuasive essay, that rule is completely extinguished. Politics and religion are hotbed subjects for a reason—because so many people have radically different ideas of how a society and a country should operate. What side of these political persuasive topics are you on? Take a stab at one of these and the paper will likely fly out onto the keyboard.

Crime and legal persuasive essay topics

Crime in any society is an unfortunate inevitability. Why does crime happen and what should be done about it? These are just a few of the things to explore in these crime/legal persuasive essay topics.

Health persuasive essay topics

Health is something that we all have to worry about. Whether it's our own health or the health of a loved one, there are many things to think about and research on. What's your opinion on the healthcare system in our country? Should we treat drug addiction like a disease? How should we handle end-of-life care? Try out one of these essay topics to research and gain insight on some of the biggest challenges and questions that our society faces when it comes to health.

Women's and gender persuasive essay topics

Are there inherent differences between men and women or is that just a societal myth? Women have gained a lot more rights over the last 100 years in America, but some say they still have a long way to go before they achieve equal rights. How do you feel about this and other women's and gender issues? Explore the following fascinating topics.

Miscellaneous persuasive essay topics

Of course, there are more categories of essay topics than what are listed above. Here are some additional essay topics if you haven't found one yet that captures your interest.

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We Are Teachers

60 Interesting Persuasive Essay Topics for Kids and Teens

Use your words to sway the reader.

Jill Staake

Persuasive writing is one of those skills that can help students succeed in real life.  Persuasive essays are similar to argumentative , but they rely less on facts and more on emotion to sway the reader. It’s important to know your audience so you can anticipate any counterarguments they might make and try to overcome them. Try reading some mentor texts to show kids great examples of opinion writing. Then use these persuasive essay topics for practice.

School and Education Persuasive Essay Topics

Life and ethics persuasive essay topics, just for fun persuasive essay topics.

  

what to write about for persuasive essay

what to write about for persuasive essay

what to write about for persuasive essay

what to write about for persuasive essay

what to write about for persuasive essay

what to write about for persuasive essay

What are your favorite persuasive essay topics for students? Come exchange ideas on the WeAreTeachers HELPLINE group on Facebook .

Plus, check out the big list of essay topics for high school (100+ ideas) ..

60 Interesting Persuasive Essay Topics for Kids and Teens

Jill Staake is a Contributing Editor with WeAreTeachers. She has a degree in Secondary English Education and has taught in middle and high school classrooms. She's also done training and curriculum design for a financial institution and been a science museum educator. She currently lives in Tampa, Florida where she often works on her back porch while taking frequent breaks for bird-watching and gardening.

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what to write about for persuasive essay

100 Persuasive Essay Topics

Persuasive essays are a bit like argument essays and persuasive speeches , but they tend to be a little kinder and gentler. Argument essays require you to discuss and to attack an alternate view, while persuasive essays are attempts to convince the reader that you have a believable argument. In other words, you are an advocate, not an adversary.

A Persuasive Essay Has 3 Components

Learning how to write a persuasive essay is an essential skill that people use every day in fields from business to law to media and entertainment. English students can begin writing a persuasive essay at any skill level. You're sure to find a sample topic or two from the list of 100 persuasive essays below, sorted by degree of difficulty.

Watch Now: 12 Ideas for Great Persuasive Essay Topics

Intermediate

what to write about for persuasive essay

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How to Write a Persuasive Essay

Updated August 17, 2022 • 5 min read

How to Write a Persuasive Essay

So you've been assigned a persuasive essay: lucky you! This is your best shot at learning to influence people in every arena of your life.

Everyone wants to have influence of some kind: in their relationships, their career, their community, or their online spaces.

Persuasion is at the heart of influence. Good persuaders know how to convince an audience and even move people to action.

Persuasion is a skill you learn by doing, and one of the best ways to learn is by writing a persuasive essay.

What Is a Persuasive Essay?

A persuasive essay — also called a position paper or argument essay — is a piece of academic writing in which you employ logic and evidence to convince a reader to accept your point of view.

Whether you go to college in person or online, at some point you're going to have to write a persuasive essay.

Here are five simple steps to get you started.

5 Simple Steps for Writing a Persusive Essay

1. know your audience.

All writing is written to someone. With that in mind, you need to begin by understanding your audience.

What works with one audience may not work with another.

Are you writing for middle-aged conservatives or for a cross-section of leftist Gen-Z undergrads? Write directly to that audience.

It is always a mistake to assume your audience will understand what you meant to say. In fact, it can be helpful to imagine that your readers are both lazy and uncharitable (really!).

It is your job to overcome these deficiencies in your reader by:

2. State Your Position

This might seem obvious, but every persuasive argument should establish a clear claim. What exactly are you arguing for? If the audience has to guess, you've already lost their attention.

You can avoid that problem by developing a strong thesis statement right out the gate. Reference it frequently to keep your reader focused on the matter at hand as you build each part of your argument.

How Do I Write a Strong Thesis Statement?

The trick to composing a solid thesis statement that can motivate an entire essay is to do your research first . That way, you won't commit to a position you can't make a compelling case for.

A thesis statement should be:

If your thesis statement is too broad — "I argue that we should do something to combat climate change" — the argument will be both harder to establish and less interesting.

But if your thesis statement has a tight focus — "I argue that local governments can combat climate change by funding urban gardening projects" — you will be able to present specific, convincing evidence. Your argument will be much more compelling and actionable.

3. Draw a Roadmap

Once you've stated your claim, create a roadmap for your audience. Let the readers know exactly what to expect by explaining what you are going to do and how you are going to do it.

Use keywords to guide the reader, like "first" and "second." Don't do anything in the paper that you haven't outlined in your roadmap. Tangents will only confuse your audience. Aim for a coherent, logical flow that is easy for the reader to track.

Creating a good roadmap can be a lot harder than it sounds. To make it easier, draft an outline of your entire paper before writing it.

4. Support Your Argument

However, arguments stem from opinions. That's why we construct arguments in the first place: We have opinions, and we want other people to agree with them.

It's not enough to state your opinion with rhetorical flair. This isn't Twitter. You've got to back yourself up with good evidence and research.

Here are three things that will help you do that.

Statistics can be very convincing. It's hard to object to cold, hard numbers. Of course, stats can also be manipulated or misinterpreted, so be sure to provide the full context for any data you use and credit your sources.

Good examples, including testimony and anecdotes, can strengthen your point. Examples are vivid and exciting in a way that numbers aren't, which can help your reader see things from a new perspective. Make sure your examples are specific and applicable.

Referencing an expert's knowledge, experience, or researched conclusions is a persuasive way to provide evidence for your argument. Make sure to choose a relevant expert with good credentials. Otherwise, you'll weaken your position.

One way to absolutely sink your essay is to engage in any kind of logical fallacy to support your claims. Make sure you know what logical fallacies are and how to avoid them.

5. Anticipate Objections

One of the most persuasive things you can do is raise objections to your own points.

That may seem counterintuitive — why would I highlight viewpoints that oppose the one I'm arguing for? — but this is where knowing your audience really matters.

Your points might be brilliant and dazzling, but if your argument comes off as one-sided, your efforts at persuasion are going to fail.

On the flip side, if you can anticipate the objections your audience is most likely to raise and raise them yourself, you can then swiftly refute those objections with sound logic and good evidence.

In debate, this tactic is called a "prebuttal," and it makes your position look much stronger.

As an added benefit, the reader comes away with the sense that you have been very transparent, understood their perspective, and addressed their hesitations directly.

The result? Your audience is persuaded to agree with you.

If you want to ace that persuasive essay, dominate that debate, or learn how to effectively influence others, follow these five steps:

Also, check out your school's writing center! The folks who work there can help you master these techniques for free.

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Meg Embry is a Colorado-based writer for TheBestSchools.org covering higher education. She is an award-winning journalist who has lived and worked in Canada, the Netherlands, and the United States.

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what to write about for persuasive essay

Are you a student looking for persuasive essay topics? If so, we have you covered. Below you will find a list of the best persuasive essay topics.

Persuasive Essay Topics About School

Persuasive Essay Topics About Food

Persuasive Essay Topics About Animals

Persuasive Essay Topics About Sports and Activities

Persuasive Essay Topics About Entertainment

Persuasive Essay Topics About Social Issues

Persuasive Essay Topics About Education

Persuasive Essay Topics About History and Government

Persuasive Essay Topics About Science and Technology

Persuasive Essay Topics About Health and Nutrition

Unique Persuasive Essay Ideas

23 Ways to Improve Students Reading Comprehension ...

100+ argumentative essay topics.

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Top 257 Good Persuasive Essay Topics [Tips & Prompts]

what to write about for persuasive essay

What if your teacher assigned you to write an essay about anything you like? It would excite you at first. You’d consider endless opportunities to express yourself and show your writing skills…

…But then, you start looking for a good persuasive essay idea, and nothing seems to stand out.

Don’t worry:

We have a list of good persuasive essay topics for you! IvyPanda’s team compiled these great ideas that you can explore in detail. Use them for academic writing or public speaking—they would sound convincing either way. And don’t forget to check out our tips on composing a perfect persuasive essay.

Let’s get started and see if you like anything!

✋ What is a Good Persuasive Topic?

We can start by understanding what some good persuasive topics ideas are. A lot of people think that persuasive writing is the same thing as the argumentative one. They cannot be more wrong.

Argumentative one is a type of writing that presents arguments without trying to convince anyone. Moreover, it shows both sides of a dispute. There are numerous beautiful essay examples that demonstrate it.

Persuasive writing is a piece of academic writing, which attempts to persuade that the presented viewpoint is more legitimate than any other. The word “persuade” derives from the Latin word “persuadere,” which means “to convince.” This type of essay doesn’t only describe a situation. It takes a stand and delivers a point.

A persuasive essay presents arguments about one aspect of the issue.

You can use a good persuasive essay topic for both writing and speech preparation. Public speaking can become a lot more engaging when you have a convincing title. Here you can find one that can serve as an exceptional speech idea.

A persuasive topic is good if:

The persuasive topic that was repeated over and over again cannot be convincing.

📌 Top-12 Good Persuasive Essay Ideas

🎉 Funny Persuasive Essay Topics

Writing about something funny and entertaining is always more pleasant. Not only it puts you in a good mood, but also it helps you to train your sense of humor and stay creative. For your audience, it is even more exciting to read something fun.

This list of funny persuasive essay topics ideas will help you to start your essay. Or it can assist with brainstorming and generating your unique funny ideas.

Living together prior to getting hitched has increased since the 1960s in the USA.

😊 Good Persuasive Essay Topics

When you are trying to find a persuasive essay topic, it may not work for you. The task is either too simple or way too hard. This list is arranged based on your academic level. Hopefully, it will help you to navigate and find the topic for a persuasive essay.

🎈 Persuasive Essay Topics for Elementary Students

Being able to persuade others is a vital skill. To do that, we need to learn how to express our thoughts and ideas logically and coherently. Your sentences and words should be straight to the point.

These skills should be trained even at elementary school. This list can help you to come up with the topic for the next elementary school essay.

By the age of eleven, kids should know how to explain their perspective and persuade.

‍👩‍🏫 Persuasive Essay Topics for Middle & High School

Middle and high school is a place where you can learn and train the essential life skills. There is learning how to count, write, and communicate with others. Besides all of this, you can learn how to be convincing and persuasive. Essay writing is a great way to do that.

So, if you can choose your essay topic, try to go for a persuasive essay topic.

In the US, middle school often includes 6th grade, 7th, and 8th grade. High school usually starts in grade 9 and finishes on the 12th one.

Zoos do not allow animals to demonstrate their natural behavior.

🎓 Persuasive Essay Ideas for College

Choosing a persuasive essay idea for the college level is a real challenge. We’ve already done the hardest part for you and created a list of interesting topics. See if anything looks persuasive enough for your next paper or a public talk.

🦉 Persuasive Essay Topics for Higher English

College students majoring in English can use one of these topics for their essays. Writing a persuasive speech or paper starts with picking the right idea.

Check out this great list of creative and unusual topics for essay writing. Our ideas can help you to deliver an outstanding result that will pleasantly surprise your readers.

The issue of abortions is a prevalent debate in the United States.

🎈 Great Persuasive Essay Topics according to Theme

We organized our topics thematically as well. It could help you to search for the right one as you may have to write a persuasive essay for a specific class.

Maybe you have a passion for music, or sports, or a healthy lifestyle. Then, you can go to a theme you like the most. Select a good persuasive essay topic that works.

🏈 Persuasive Essay Topics about Sports

Who does not like sports? Okay, maybe some individuals do not enjoy it. However, most students choose not to write essays about it.

Do you know why?

Mainly because it is hard to find the topic. It is especially problematic when you want to find a good one. This list will give you some fresh persuasive essay ideas.

Numerous athletes study hard and are very intelligent.

🩺 Persuasive Health Topics

This particular section has some ideas of the persuasive essay topics about health. Each section has about five titles.

Let’s see what health topics you can use:

Medical Persuasive Essay Topics

Marijuana is less harmful than alcohol.

Persuasive Essay Topics on Healthy Lifestyle

Persuasive Essay Topics on Mental Health

Persuasive Essay Topics on Depression

A US study supports the view about the dual effects of social media in the workplace.

📲 Social Media Persuasive Essay Topics

Social Media has a considerable impact on the world we live in. Therefore, in the past years, essay topics about it became increasingly popular.

A Social Media persuasive topic should be intriguing, controversial, and relatable.

A US study supports the view about the dual effects of social media in the workplace.

🎹 Persuasive Topics on Music

Everyone loves music—both listening to it and reading about it. Imagine how pleasantly surprised your peers will be if you choose a persuasive essay topic on it. Choose an artist or a genre and get creative.

Mozart’s music won't make your children intelligent.

💖 Persuasive Essay Topics about Love & Family

All we need is love. It is a very famous song, and it is so true. Here’s a list of topics about love and family for you to be able to get inspired.

There are plenty of negative effects of self-sacrifice in family life.

✔ 60 More Persuasive Essay Topics

In this section, you can find 60 more persuasive essay topics.

1. Persuasive Essay Topics: UK

Choosing a good persuasive essay topic can be difficult. For UK students and students interested in UK culture, finding this section can be such a relief. These ten topics were waiting for you:

2. Persuasive Essay Topics: Philippines

3. Persuasive Essay Topics: Canada

The Canadian government decided to significantly increase the number of permanent residents to Canada.

4. Persuasive Essay Topics: Social Science

5. LGBT+ Persuasive Essay Topics

6. Emotional Persuasive Essay Topics

7. Deep Persuasive Essay Topics

8. Harry Potter: Persuasive Essay Topics

In Harry Potter, there is love between friends, parents, partners.

9. Fashion: Persuasive Essay Topics

10. Domestic Violence: Persuasive Essay Topics

11. Persuasive Agriculture Topics

👩‍🏫 6 Tips on Writing a Persuasive Essay

A persuasive essay is one of the most common types of academic writing. You, as a student, will be required to master it. The goal is to present a distinct opinion on a topic and illustrate it with arguments and evidence. Hopefully, by the end of this section, you will be able to write a good persuasive essay.

To write a perfect persuasive essay, you have to practice.

As you already can guess from the name, in the essay, you have to is to persuade (convince) others. Attempts to make people feel and think a certain way. To be able to do that, you need to have a good grasp of logos, pathos, and ethos.

Even heard of it?

A Greek philosopher Aristotle discovered this theory. A good speech that can convince others depends on three elements, which are:

You need to be passionate about the persuasive topic.

So, you should determine and implement logos, pathos, and ethos in your essay. You might not be able to use the third one, though. It deals with your social status and reputation.

Now let’s understand what makes a persuasive essay so great:

📜 5 Persuasive Writing Prompts

In this section, we will give you some good ideas for using both logos and pathos. It is essential to remember about these components if you are writing a persuasive essay. These five persuasive writing prompts will help you to start:

Truman Capote argued against capital punishment.

Thank you for reading this article! Do not hesitate to share our persuasive essay topics with your friends and fellow students. And leave a comment below—we’d be happy to learn your opinion.

🔗 References

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110 Original History Essay Questions: Examples and Topics

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Writing a Persuasive Essay

View in pdf format, the introduction.

Simply enough, the introductory paragraph introduces the argument of your paper. A well-constructed introductory paragraph immediately captures a reader’s interest and gives appropriate background information about the paper’s topic. Such a paragraph might include a brief summary of the ideas to be discussed in body of the paper as well as other information relevant to your paper’s argument. The most important function of the introductory paragraph, however, is to present a clear statement of the paper’s argument. This sentence is your paper’s thesis. Without a thesis, it is impossible for you to present an effective argument. The thesis sentence should reflect both the position that you will argue and the organizational pattern with which you will present and support your argument. A useful way to think about the construction of a thesis sentence is to view it in terms of stating both the “what” and the “how” of the paper’s argument. The “what” is simply the basic argument in your paper: what exactly are you arguing? The “how” is the strategy you will use to present this argument. The following are helpful questions for you to consider when formulating a thesis sentence:

Once you have answered these questions, the next step is to synthesize these answers into a single thesis sentence, or, if necessary, two thesis sentences.

For example: You want to convince your reader that the forces of industry did not shape American foreign policy from the late 19th century through 1914, and you plan to do this by showing that there were other factors which were much more influential in shaping American foreign policy. Both of these elements can be synthesized into a thesis sentence:

Fear of foreign influence in the Western hemisphere, national pride, and contemporary popular ideas concerning both expansion and foreign peoples had significantly more influence on American foreign policy than did the voices of industrialists.

This sentence shows the position you will argue and also sets up the organizational pattern of your paper's body.

The body of your paper contains the actual development of your paper’s argument. Each body paragraph presents a single idea or set of related ideas that provides support for your paper’s argument. Each body paragraph addresses one key aspect of your paper’s thesis and brings the reader closer to accepting the validity of your paper’s argument. Because each body paragraph should be a step in your argument, you should be mindful of the overall organization of your body paragraphs. The first step in writing an effective body paragraph is the construction of the first sentence of this paragraph, the topic sentence. Just as the thesis sentence holds together your essay, the topic sentence is the glue binding each individual body paragraph. A body paragraph’s topic sentence serves two main purposes: introducing the content of the paragraph and introducing the next step of your argument. It is important to keep in mind that the goal of the topic sentence is to advance your paper's argument, not just to describe the content of the paragraph. For example: The first part in your thesis on page two states that fear of foreign influence in the Western Hemisphere had more influence on American foreign policy than did industry. Thus, you need to elaborate on this point in your body paragraphs. An effective topic sentence for one of these paragraphs could be:

American fear of foreign influence was a key factor in the United States’ actions in the Spanish-American War. Subsequent body paragraphs might offer further evidence for the idea presented in this body paragraph.

A good way to test the strength of both your topic sentences and your argument as a whole is to construct an outline of your paper using only your paper's thesis statement and topic sentences. This outline should be a logical overview of your paper's argument; all of your paper’s topic sentences should work together to support your thesis statement.

The Conclusion

A basic purpose of your paper’s concluding paragraph is both to restate the paper’s argument and to restate how you have supported this argument in the body of the paper. However, your conclusion should not simply be a copy of your introduction. The conclusion draws together the threads of the paper’s argument and shows where the argument of your paper has gone. An effective conclusion gives the reader reasons for bothering to read your paper. One of the most important functions of this paragraph is to bring in fresh insight. Some possible questions to consider when writing your conclusion are:

While the organization and structure described in this handout are necessary components of an effective persuasive essay, keep in mind that writing itself is a fluid process. There are no steadfast rules that you need to adhere to as you write. Simply because the introduction is the first paragraph in your essay does not mean that you must write this paragraph before any other. Think of the act of writing as an exploration of ideas, and let this sense of exploration guide you as you write your essay.

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How to Write Perfect Persuasive Essays in 5 Simple Steps

Persuasive essay | LEarn how to write a perfect persuasive essay 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

WHAT IS A PERSUASIVE ESSAY?

What is a persuasive essay?

A persuasive text presents a point of view around a topic or theme that is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you intend to influence someone’s opinion on a specific topic, or you might aim to sell a product or service through an advertisement.

The challenge in writing a good persuasive text is to use a mix of emotive language and, in some cases, images that are supported by hard evidence or other people’s opinions.

In a persuasive essay or argument essay, the student strives to convince the reader of the merits of their opinion or stance on a particular issue. The student must utilise several persuasive techniques to form a coherent and logical argument to convince the reader of a point of view or to take a specific action.

Persuasive essay | persuasive essays | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

PERSUADING PEOPLE REQUIRES A CONSISTENT APPROACH…

Persuasive texts are simple in structure.  You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence.  A robust concluding summary should leave little doubt in the reader’s mind.  ( Please view our planning tool below for a detailed explanation. )

TYPES OF PERSUASIVE TEXT

We cover the broad topic of writing a general persuasive essay in this guide, there are several sub-genres of persuasive texts students will encounter as they progress through school. We have complete guides on these text types, so be sure to click the links and read these in detail if required.

A COMPLETE TEACHING UNIT ON PERSUASIVE WRITING SKILLS

Persuasive essay | opinion writing unit 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Teach your students to produce writing that  PERSUADES  and  INFLUENCES  thinking with this  HUGE  writing guide bundle covering: ⭐ Persuasive Texts / Essays ⭐ Expository Essays⭐ Argumentative Essays⭐ Discussions.

A complete 140 PAGE unit of work on persuasive texts for teachers and students. No preparation is required.

THE STRUCTURE OF A PERSUASIVE ESSAY

Persuasive essay | persuasive essay template | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

1. Introduction

In the introduction, the student will naturally introduce the topic. Controversial issues make for great topics in this writing genre. It’s a cliche in polite society to discourage discussions involving politics, sex, or religion because they can often be very divisive. While these subjects may not be the best topics of conversation for the dinner table at Thanksgiving, they can be perfect when deciding on a topic for persuasive writing. Obviously, the student’s age and abilities should be considered, as well as cultural taboos, when selecting a topic for the essay. But the point holds, the more controversial, the better.

Let’s take a look at some of the critical elements of the introduction when writing a persuasive essay:

Title: Tell your audience what they are reading.

This will often be posed as a question; for example, if the essay is on the merits of a vegetarian lifestyle, it may be called something like: To Eat Meat or Not?

Hook : Provide your audience with a reason to continue reading.

As with any genre of writing, capturing the reader’s interest from the outset is crucial. There are several methods of doing this, known as hooks. Students may open their essays with anecdotes, jokes, quotations, or relevant statistics related to the topic under discussion.

Background: Provide some context to your audience.

In this introductory section, students will provide the reader with some background on the topic. This will place the issue in context and briefly weigh some opinions on the subject.

Thesis statement: Let the audience know your stance.

After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay.

2. Body Paragraphs

The number of paragraphs forming this essay section will depend on the number of points the writer chooses to make to support their opinion. Usually three main points will be sufficient for beginning writers to coordinate. More advanced students can increase the number of paragraphs based on the complexity of their arguments, but the overall structure will largely remain intact.

Be sure to check out our complete guide to writing perfect paragraphs here .

The TEEL acronym is valuable for students to remember how to structure their paragraphs.  Read below for a deeper understanding.

Topic Sentence:

The topic sentence states the central point of the paragraph. This will be one of the reasons supporting the thesis statement made in the introduction.

These sentences will build on the topic sentence by illustrating the point further, often by making it more specific.

These sentences’ purpose is to support the paragraph’s central point by providing supporting evidence and examples. This evidence may be statistics, quotations, or anecdotal evidence.

The final part of the paragraph links back to the initial statement of the topic sentence while also forming a bridge to the next point to be made. This part of the paragraph provides some personal analysis and interpretation of how the student arrived at their conclusions and connects the essay as a cohesive whole.

3. Conclusion

The conclusion weaves together the main points of the persuasive essay. It does not usually introduce new arguments or evidence but instead reviews the arguments made already and restates them by summing them up uniquely. It is important at this stage to tie everything back to the initial thesis statement. This is the writer’s last opportunity to drive home their point, to achieve the essay’s goal, to begin with – persuade the reader of their point of view.

Persuasive essay | 7 top 5 essay writing tips | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Ending an essay well can be challenging, but it is essential to end strongly, especially for persuasive essays. As with the hooks of the essay’s opening, there are many tried and tested methods of leaving the reader with a strong impression. Encourage students to experiment with different endings, for example, concluding the essay with a quotation that amplifies the thesis statement.

Another method is to have the student rework their ending in simple monosyllabic words, as simple language often has the effect of being more decisive in impact. The effect they are striving for in the final sentence is the closing of the circle.

Several persuasive writing techniques can be used in the conclusion and throughout the essay to amp up the persuasive power of the writing. Let’s take a look at a few.

TIPS FOR WRITING A GREAT PERSUASIVE ESSAY

Persuasive writing template and graphic organizer

PERSUASIVE TECHNIQUES

In this article, we have outlined a basic structure that will be helpful to students in approaching the organization of their persuasive writing. It will also be helpful for the students to be introduced to a few literary techniques that will help your students to present their ideas convincingly. Here are a few of the more common ones:

Repetition: There is a reason why advertisements and commercials are so repetitive – repetition works! Students can use this knowledge to their advantage in their persuasive writing. It is challenging to get the reader to fully agree with the writer’s opinion if they don’t fully understand it. Saying the same thing in various ways ensures the reader gets many bites at the ‘understanding’ cherry.

Repetition Example: “The use of plastic bags is not only bad for the environment, but it is also bad for our economy. Plastic bags are not biodegradable, meaning they will not decompose and will continue to take up space in landfills. Plastic bags are also not recyclable, meaning they will not be reused and will instead end up in landfills. Plastic bags are not only bad for the environment, but they are also bad for our economy as they are costly to dispose of and take up valuable space in landfills.”

In this example, the phrase “not only bad for the environment but also bad for our economy” is repeated multiple times to reinforce the idea that plastic bags are not just a problem for the environment but also the economy. The repetition of the phrase emphasizes the point and makes it more persuasive.

It is also important to note that repetition could be used differently, such as repeating a word or phrase to create rhythm or emphasis.

Storytelling: Humans tend to understand things better through stories. Think of how we teach kids important values through time-tested fables like Peter and the Wolf . Whether through personal anecdotes or references to third-person experiences, stories help climb down the ladder of abstraction and reach the reader on a human level.

Storytelling Example: “Imagine you are walking down the street, and you come across a stray dog clearly in need of food and water. The dog looks up at you with big, sad eyes, and you cannot help but feel a twinge of compassion. Now, imagine that same scenario, but instead of a stray dog, it’s a homeless person sitting on the sidewalk. The person is clearly in need of food and shelter, and their eyes also look up at her with a sense of hopelessness.

The point of this story is to show that just as we feel compelled to help a stray animal in need, we should also feel compelled to help a homeless person. We should not turn a blind eye to the suffering of our fellow human beings, and we should take action to address homelessness in our community. It is important to remember that everyone deserves a roof over their head and a warm meal to eat. The story is designed to elicit an emotional response in the reader and make the argument more relatable and impactful.

By using storytelling, this passage creates an image in the reader’s mind and creates an emotional connection that can be more persuasive than just stating facts and figures.

Persuasive essay | Images play an integral part in persuading an audience in advertisements | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Dissent: We live in a cynical age, so leaving out the opposing opinion will smack of avoidance to the reader. Encourage your students to turn to that opposing viewpoint and deal with those arguments in their essays .

Dissent Example: “Many people argue that students should not have to wear uniforms in school. They argue that uniforms stifle creativity and individuality and that students should be able to express themselves through their clothing choices. While these are valid concerns, I strongly disagree.

In fact, uniforms can actually promote individuality by levelling the playing field and removing the pressure to dress in a certain way. Furthermore, uniforms can promote a sense of community and belonging within a school. They can also provide a sense of discipline and structure, which can help to create a more focused and productive learning environment. Additionally, uniforms can save families money and eliminate the stress of deciding what to wear daily .

While some may argue that uniforms stifle creativity and individuality, the benefits of uniforms far outweigh the potential drawbacks. It is important to consider the impact of uniforms on the school as a whole, rather than focusing solely on individual expression.”

In this example, the writer presents the opposing viewpoint (uniforms stifle creativity and individuality) and then provides counterarguments to refute it. By doing so, the writer can strengthen their own argument and present a more convincing case for why uniforms should be worn in school.

A Call to Action: A staple of advertising, a call to action can also be used in persuasive writing. When employed, it usually forms part of the conclusion section of the essay and asks the reader to do something, such as recycle, donate to charity, sign a petition etc.

A quick look around reveals to us the power of persuasion, whether in product advertisements, newspaper editorials, or political electioneering; persuasion is an ever-present element in our daily lives. Logic and reason are essential in persuasion, but they are not the only techniques. The dark arts of persuasion can prey on emotion, greed, and bias. Learning to write persuasively can help our students recognize well-made arguments and help to inoculate them against the more sinister manifestations of persuasion.

Call to Action Example: “Climate change is a pressing issue that affects us all, and it’s important that we take action now to reduce our carbon footprint and protect the planet for future generations. As a society, we have the power to make a difference and it starts with small changes that we can make in our own lives.

I urge you to take the following steps to reduce your carbon footprint:

It’s easy to feel like one person can’t make a difference, but the truth is that every little bit helps. Together, we can create a more sustainable future for ourselves and for the planet.

So, let’s take action today and make a difference for a better future, it starts with minor changes, but it all adds up and can make a significant impact. We need to take responsibility for our actions and do our part to protect the planet.”

In this example, the writer gives a clear and specific call to action and encourages the reader to take action to reduce their carbon footprint and protect the planet. By doing this, the writer empowers the reader to take action and enables them to change.

Now, go persuade your students of the importance of perfecting the art of persuasive writing!

A COMPLETE UNIT ON TEACHING FACT AND OPINION

Persuasive essay | fact and opinion unit 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

This  HUGE 120 PAGE  resource combines four different fact and opinion activities you can undertake as a  WHOLE GROUP  or as  INDEPENDENT READING GROUP TASKS  in either  DIGITAL  or  PRINTABLE TASKS.

20 POPULAR PERSUASIVE ESSAY TOPICS FOR STUDENTS

Writing an effective persuasive essay demonstrates a range of skills that will be of great use in nearly all aspects of life after school.

Persuasive essay | persuasive essays | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

In essence, if you can influence a person to change their ideas or thoughts on a given topic through how you structure your words and thoughts, you possess a very powerful skill.

Be careful not to rant wildly.  Use facts and other people’s ideas who think similarly to you in your essay to strengthen your concepts.

Your biggest challenge in getting started may be choosing a suitable persuasive essay topic.  These 20 topics for a persuasive essay should make this process a little easier.

PERSUASIVE PROMPTS FOR RELUCTANT WRITERS

If your students need a little more direction and guidance, here are some journal prompts that include aspects to consider.

VISUAL JOURNAL PROMPTS FOR PERSUASIVE WRITING

Try these engaging, persuasive prompts with your students to ignite the writing process . Scroll through them.

Persuasive writing prompts

Persuasive Essay Examples (Student Writing Samples)

Below are a collection of persuasive essay samples.  Click on the image to enlarge and explore them in greater detail.  Please take a moment to read the persuasive texts in detail and the teacher and student guides highlight some of the critical elements of writing a persuasion.

Please understand these student writing samples are not intended to be perfect examples for each age or grade level but a piece of writing for students and teachers to explore together to critically analyze to improve student writing skills and deepen their understanding of persuasive text writing.

We recommend reading the example either a year above or below, as well as the grade you are currently working with, to gain a broader appreciation of this text type.

Persuasive essay | year 4 persuasive text example 1536x1536 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

VIDEO TUTORIALS FOR PERSUASIVE WRITING

Persuasive essay | persuasive writing tutorial video | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

OTHER GREAT ARTICLES RELATED TO PERSUASIVE ESSAY WRITING

Persuasive essay | LITERACY IDEAS FRONT PAGE 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.

WHERE CAN I FIND A COMPLETE UNIT OF WORK ON HOW TO WRITE PERSUASIVE ESSAYS?

persuasive writing unit

We pride ourselves on being the web’s best resource for teaching students and teachers how to write a persuasive text. We value the fact you have taken the time to read our comprehensive guides to understand the fundamentals of writing skills.

We also understand some of you just don’t have the luxury of time or the resources to create engaging resources exactly when you need them.

If you are time-poor and looking for an in-depth solution that encompasses all of the concepts outlined in this article, I strongly recommend looking at the “ Writing to Persuade and Influence Unit. ”

Working in partnership with Innovative Teaching Ideas , we confidently recommend this resource as an all-in-one solution to teach how to write persuasively.

This unit will find over 140 pages of engaging and innovative teaching ideas.

PERSUASIVE ESSAY WRITING CHECKLIST AND RUBRIC BUNDLE

Persuasive essay | WRITING CHECKLISTS | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

The Ultimate Guide to Opinion Writing for Students and Teachers

Persuasive essay | PersuasiveWritingSkills | Top 5 Persuasive Writing Techniques for Students | literacyideas.com

Top 5 Persuasive Writing Techniques for Students

Persuasive essay | persuasiveWriting | 5 Top Persuasive Writing Lesson Plans for Students and Teachers | literacyideas.com

5 Top Persuasive Writing Lesson Plans for Students and Teachers

Persuasive essay | persuasive writing prompts | 23 Persuasive writing Topics for High School students | literacyideas.com

23 Persuasive writing Topics for High School students

Persuasive essay | 1 reading and writing persuasive advertisements | How to write an advertisement: A Complete Guide for Students and Teachers | literacyideas.com

How to write an advertisement: A Complete Guide for Students and Teachers

Persuasive essay | how to start an essay 1 | How to Start an Essay with Strong Hooks and Leads | literacyideas.com

How to Start an Essay with Strong Hooks and Leads

The content for this page has been written by Shane Mac Donnchaidh.  A former principal of an international school and English university lecturer with 15 years of teaching and administration experience. Shane’s latest Book, The Complete Guide to Nonfiction Writing , can be found here.  Editing and support for this article have been provided by the literacyideas team.

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  3. 🎉 Good persuasive essay. Persuasive Essay Definition and Writing Tips. 2019-01-28

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  6. How to Write a Persuasive Essay: Main Secrets and Tips of Successful Writing

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VIDEO

  1. Improving Your Persuasive Writing

  2. 5 Easy Steps in Writing an Effective Persuasive Essay

  3. The Persuasive Essay and Writing Research Questions pt. 1

  4. The Persuasive Essay and Research Questions pt 2

  5. Livestream: Writing a Persuasive Essay

  6. Persuasive Writing

COMMENTS

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    Knowing how to write a college essay is a useful skill for anyone who plans to go to college. Most colleges and universities ask you to submit a writing sample with your application. As a student, you’ll also write essays in your courses.

  2. How Do You Write an Argumentative Essay?

    To write an argumentative essay, write an opening paragraph that introduces the topic, craft a thesis statement that details the position or side of the argument defended in the body, and provide supporting arguments throughout the body of ...

  3. How to Write a Perspective Essay?

    Writing a perspective essay begins with choosing a topic, determining the thesis statement for the essay, choosing a specific point of view and backing up the essay with concrete examples, illustrations and questions.

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    Writing about something funny and entertaining is always more pleasant. Not only it puts you in a good mood, but also it helps you to train your

  12. Writing Resources

    A well-constructed introductory paragraph immediately captures a reader's interest and gives appropriate background information about the paper's topic. Such a

  13. Persuasive Essay Guide: How to Write a Persuasive Essay

    Persuasive essays can be both a form of academic writing and personal writing. They typically begin with a question that the writer spends the

  14. How to Write Perfect Persuasive Essays in 5 Simple Steps

    TIPS FOR WRITING A GREAT PERSUASIVE ESSAY · Never leave any doubt about your position and point of view in the introduction. · The stronger the evidence, the