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10 Great Essay Writing Tips
Knowing how to write a college essay is a useful skill for anyone who plans to go to college. Most colleges and universities ask you to submit a writing sample with your application. As a student, you’ll also write essays in your courses. Impress your professors with your knowledge and skill by using these great essay writing tips.
Prepare to Answer the Question
Most college essays ask you to answer a question or synthesize information you learned in class. Review notes you have from lectures, read the recommended texts and make sure you understand the topic. You should refer to these sources in your essay.
Plan Your Essay
Many students see planning as a waste of time, but it actually saves you time. Take a few minutes to think about the topic and what you want to say about it. You can write an outline, draw a chart or use a graphic organizer to arrange your ideas. This gives you a chance to spot problems in your ideas before you spend time writing out the paragraphs.
Choose a Writing Method That Feels Comfortable
You might have to type your essay before turning it in, but that doesn’t mean you have to write it that way. Some people find it easy to write out their ideas by hand. Others prefer typing in a word processor where they can erase and rewrite as needed. Find the one that works best for you and stick with it.
View It as a Conversation
Writing is a form of communication, so think of your essay as a conversation between you and the reader. Think about your response to the source material and the topic. Decide what you want to tell the reader about the topic. Then, stay focused on your response as you write.
Provide the Context in the Introduction
If you look at an example of an essay introduction, you’ll see that the best essays give the reader a context. Think of how you introduce two people to each other. You share the details you think they will find most interesting. Do this in your essay by stating what it’s about and then telling readers what the issue is.
Explain What Needs to be Explained
Sometimes you have to explain concepts or define words to help the reader understand your viewpoint. You also have to explain the reasoning behind your ideas. For example, it’s not enough to write that your greatest achievement is running an ultra marathon. You might need to define ultra marathon and explain why finishing the race is such an accomplishment.
Answer All the Questions
After you finish writing the first draft of your essay, make sure you’ve answered all the questions you were supposed to answer. For example, essays in compare and contrast format should show the similarities and differences between ideas, objects or events. If you’re writing about a significant achievement, describe what you did and how it affected you.
Stay Focused as You Write
Writing requires concentration. Find a place where you have few distractions and give yourself time to write without interruptions. Don’t wait until the night before the essay is due to start working on it.
Read the Essay Aloud to Proofread
When you finish writing your essay, read it aloud. You can do this by yourself or ask someone to listen to you read it. You’ll notice places where the ideas don’t make sense, and your listener can give you feedback about your ideas.
Avoid Filling the Page with Words
A great essay does more than follow an essay layout. It has something to say. Sometimes students panic and write everything they know about a topic or summarize everything in the source material. Your job as a writer is to show why this information is important.
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7 Qualities of a Good Influencer
“How do I find the right influencers for my business?”
It’s a question we get a lot.
Finding influencers isn’t the hard part. But GOOD influencers who will actually increase revenue and exposure in your area? Well, that’s another story…
There’s more to look for in an influencer than geographic location. Think about it like this.
This person is going to be representing your brand and hopefully building a partnership with your business. Essentially, they’re going to be a spokesperson in their circle for YOUR company. People are going to associate the things they say with YOUR brand.
So what exactly should you be looking for in an influencer?
Here are 7 traits to look for when using influencer marketing and questions to ask for each.
1. Personable
Someone who is agreeable, sociable, and pleasant. You don’t want your social media marketing campaign backfiring because an influencer representing your brand doesn’t get along with their followers.
Sneak a peek at their profile and notice the way they interact in their community.
- Do they connect with their followers?
- Are they friendly and warm?
- How do their followers respond?
- If they have negative feedback, how do they handle it?
They don’t have to agree with EVERYTHING you believe in, but definitely keep in mind the main values behind your business and make sure it lines up.
If your business is health-conscious, would you want someone perpetually posting about heavy drinking or smoking representing your brand?
Probably not. Ask yourself,
- Does this person seem to have similar values as the business?
- Are they vocal about their opinions?
- How do their opinions align with what your company believes in?
- Do they support other brands? If so, do these brands contradict or compete with yours?
3. Relatable
Notice the connection a potential influencer has with others.
Relatability and empathy are qualities that make up a great influencer because they have the ability to put themselves in the shoes of the people they’re speaking to.
- Does it seem like their followers seem to relate to the content they share?
- Do they have sympathy towards others’ experiences?
- Is there genuinity and authenticity in their posts?
4. Responsive
Don’t get carried away thinking an influencer has to be posting content every single day, but make sure they are active on their designated social media platform.
Also, notice how well they communicate with you once you’ve expressed interest in a partnership.
- Do they actively engage with their followers?
- Are they responding with thoughtful comments, not just likes?
- How quickly do they respond, to you and their followers?
5. Consistent
Consistency and reliability create a solid foundation between an influencer and a business, not just with you but on their social media.
Ideal influencers tend to have a theme on their page, making it more appealing to followers.
- Do they post consistent, high-quality content?
- Do they regularly utilize all features of their social media platforms like stories, videos, boomerangs, etc.?
6. Tech Savvy
To consistently post high-quality content that has a theme, an influencer needs to be tech-savvy.
From editing photos to automating posting , you want to find influencers that know their way around their chosen social media platform.
- Is their content well-made?
- Do they use high-quality pictures?
- Do they have a consistent aesthetic to their page?
- Is their page interesting to look at?
- Do they edit their photos well?
7. Creative
Social media can be a creative outlet for a lot of people. Between all the different editing tools and updates, the possibilities are endless.
Look for an influencer who edits like a boss and stays on top of new updates. The best influencers are always experimenting with new apps to keep their content fresh.
- Is their content original and creative?
- Are you interested in their posts or does it seem generic and dull?
- Do they use clever captions with their pictures?
Finding the perfect influencers can be tricky and time-consuming
Having a clear understanding of your goals and values of your business is essential.
Taking the time to establish criteria and find influencers who fit your brand is so important. The influencer will be representing your company in what will hopefully be an ongoing relationship.
And not to toot our own horn, but that’s kind of why the concept behind Localfluence is so genius.
Both influencers and businesses come to us, then we set them up with the right fit.
We offer influencers opportunities to try new products or support their favorite local spots, simply by signing up and answering a few questions. We work with businesses to develop the right incentives that will dramatically boost sales and online exposure at a minimal cost.
Just call us your local marketing matchmaker.
Click here to see how to take your business to the next level.
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“The influencer marketing industry is on track to be worth up to $15 billion by 2022.” Searching for influencers to endorse your brand begins with an understanding of what kind of influencer is needed and what qualities to look for. In order to find success, marketers must determine what makes a good influencer, and how to partner with them to increase their exposure.
What is the difference between an effective and ineffective influencer?
There are two main markers of a stellar influencer: authenticity and engagement. A good influencer knows how to connect with their audience authentically. Authenticity is key to understanding how an influencer creates content. Effective influencers only partner with brands that they personally support, because they’ve worked hard to build a relationship with their large crowd of followers and won’t do anything to betray that trust. A good influencer will not only research if a product or service is helpful but also determine if it is worth sharing with their audience. Good influencers also understand the importance of their engagement rate and are more likely to foster genuine relationships with their followers, rather than rely on vanity metrics . As Inc. notes, vanity metrics along with other forms of misleading data cannot contribute to business growth, and can only show brand visibility. Engagement rate is a quantitative (but essential) aspect used to determine the quality of an influencer. Engagement rate is a sign of audience activity based on factors like shares, comments, and likes. Although this varies on different social platforms , it is essential to know if an influencer’s following is earned and legitimate. Business Insider’s 2019 Influencer Marketing Report categorizes two ways to determine an influencers’ efficacy when it comes to engagement rate: reach and niche. According to BI, “ Reach . As a general rule, targeted reach, cost-effectiveness, engagement, authenticity, and accessibility all increase as follower count decreases.” Noting that important aspects within reach go hand in hand with the second factor, “ Niche . Brands can leverage relevant niche influencers to more intentionally target audiences. To maintain a solid engagement rate, a good influencer knows exactly what kind of content their audience is looking for and consistently interacts with them. This becomes important as brands prioritize their return on investment (ROI) through influencer marketing by looking for performance metrics, which include engagement rate. In that vein, B2C notes that, compared to social ads and email marketing, influencer marketing results in higher engagement rates. When it comes to working with a good influencer, make sure they are able to share engagement rates clearly, and that the quality of published content in past brand campaigns has performed well. But the question remains: can the influencer being considered for a partnership prove that they can contribute to a brand’s bottom line?
How marketers identify good influencers to work with
As influencer marketing reaches a wide range of audiences across the world, brands have seen the surge in online engagement, and are moving from other forms of digital marketing to influencer marketing. Marketers are starting to utilize influencer marketing software solutions to identify influencers and find guidance on managing brand partnerships . In terms of identification, here are some key attributes to consider in search for a good influencer.
Influencer-Brand Values. Identifying influencers who have a personal interest in and accordant values with a brand is a starting point for successful long term brand-influencer partnerships. PR Daily states, “The influencer you choose to associate with should be someone who shares like-minded values and tone of voice.” Along with like-minded values, the tone of voice in which an influencer expresses their interest during brand endorsements is another benefiting factor to induce audience engagements. Consistent Quality Engagement. Brands recognize good influencers through their production of quality content and engagement with audiences. Knowing their engagement rates allows influencers to create content that produces the most audience engagement, setting a foundation of communication and trust. Think with Google notes that six out of ten YouTube subscribers are more likely to base purchasing decisions on their favorite creator than their favorite TV personality.
Proven Partnership Performance. Influencers who demonstrate passion and authenticity in brand endorsements are likely to encourage their audience to engage in their campaigns. Forbes notes that VPX sports (manufacturer of Bang energy drinks) utilized ideal influencers on long-term contracts. Also known as “Elites,” these influencers shared a combination of personal interest and quality engagements that applied to the Bang energy drink brand. As a result, they were able to increase their social media presence along with market shares over their competitors.
Examples of good influencer and brand partnerships
Here are a few examples of successful influencer-brand partnerships through different influencer marketing strategies. Personal Storytelling Helps Convey Key Messaging
Contests Are a Great Way to Drive Engagement
Karl Conrad and Xiaomi Giveaway
Karl Conrad , a travel and tech YouTuber released a tech unboxing and giveaway on YouTube sponsoring Xiaomi Electronics . To enter the giveaway, Conrad instructed viewers to subscribe to his channel, leave a comment, and follow him on other social platforms. Conrad’s video received over five thousand comments, and his engagement skyrocketed with comments and new subscribers. Conrad announced fifteen winners in his latest tech unboxing and giveaway video . Conrad’s and Xiaomi’s partnership provided a win-win opportunity that resulted in product exposure for Xiaomi’s brand, as well as engagement for Conrad’s channel. Good influencers are easier to find when confirming that they value authenticity, prioritize engagement rates, personally believe in the brand, produce quality engagements, and have a passion for forging genuine connections. Equipped with this expertise, brands will have no trouble building a successful long-term influencer partnership.
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What really makes a good influencer.
In a market flooded with influencers, authenticity, focused audience engagement, and great storytelling separate the excellent from the mediocre content creators.
Written by Liav Chen, Co-Founder and CEO of Humanz
There’s a lot of money to be made (and spent) in influencer marketing. Nearly 19% of marketers spent up to $5k in 2020 on influencer campaigns. And another 18% spent between $100k and $500k, with a whopping 7% spending over $1M.
Brands are shelling out the big bucks left and right to partner with the right influencer. But what is the “right” influencer?
This guide dives into the top nine most important characteristics to look for in an influencer — and breaks down what exactly makes a good influencer … well … good.
#1. Real influencers have real audiences
Marketers partner with influencers because of their authority on a shared target audience. More specifically, influencers provide marketers with reach and the ability to sway the purchasing decisions of real people.
But the truth is that influencer fraud is alive and well, and fake follower counts muddy the data. On average, 18 to 24 percent of an influencer’s audience is suspicious. This means up to nearly a quarter of followers are fake, inactive, and/or bots—in short, they’re not real people and they don’t have money to spend.
Influencers with high suspicious activity could be purchasing fake followers to boost their stats. Or they’re simply not removing inactive accounts and bots from their followers. Either way, businesses don’t want a quarter of their marketing budget spent on people who don’t exist.
Therefore, brands should invest in influencers with a “sweet spot” of 10 percent or less of suspicious followers, which ensures the influencer is most likely attempting to engage with only authentic audiences.
#2: Good influencers don’t call themselves influencers
When millions (if not billions) of dollars are spent each year on influencer marketing, word travels fast. And it attracts all the “wannabes” in swarms.
Many wannabe influencers employ a fake-it-til-you-make-it strategy, including:
- Fake follower purchases
- Fraudulent sponsored posts
- Bios and profiles that self-label as “influencer”
To sum this up, there’s a correlation between not-so-great influencers and behaviors that force an influencer persona. Real influencers don’t need to force it because they show their influence, they don’t claim to have influence.
#3: Real influencers regularly engage
Authentic engagement doesn’t happen overnight and it’s nearly impossible to accomplish with brute force. It’s organic, it’s real, and it’s cultivated through careful curation of valuable content that speaks directly to a community. So you’ll notice things like:
- Good influencers tag other people
- Good influencers comment on posts
- Good influencers engage with their audience
Average and below-average influencers just don’t invest that kind of quality time. On the other hand, good influencers attribute their success to the community they’ve helped build.
#4: Good influencers don’t sell all the time
Imagine you have a close friend. You spend time together, you share details about your lives, and you have fun together. Then they join a multi-level marketing group — and it’s all they talk about now. Gone are the days of gab-fest lunches because now you’re stuck with a non-stop selling machine. If this imaginary friend was an influencer, they’d be a bad one. Constant selling is off-putting because it dilutes conversation (or in an influencer’s case, it dilutes content).
When you invest in influencer marketing, whoever you partner with has to be sales-savvy — this is a given. But there’s a balance. It is therefore best for marketers to invest in influencers who devote no more than 20% of their content to paid or sponsored posts.
#5: Powerful influence is highly focused
Influencers know their target audience inside and out, and they know why followers keep coming back for more content. The reason is because great influencer content is incredibly focused. No matter what category, interest, topic, or niche an influencer covers, it’s fine-tuned and valuable. This is what makes an influencer’s opinion trustworthy.
Alternatively, an influencer who genre-hops has too broad of an appeal. They’re a jack of all trades, but a master of none — and this breeds unfocused content with no clear opinion or perspective.
#6: Good influencers don’t sell out their fans
Huge brand deals are tempting, and cash motivates people to do things they might not otherwise do. The critical difference between an average influencer and a good influencer that good influencers understand and respect the fact that their followers trust their opinion.
In practice, this means good influencers only work with brands and products they can honestly recommend — and they always disclose paid partnerships. When influencers deceive their followers, all trust is broken. And when those followers find out, the jig is up.
#7: Good influencers tell good stories
Quality influencers know what makes their audiences tick. They know how to entertain, how to engage, and how to persuade. Good influencers also know how to tell a great story that captivates and convinces (plus, humans are generally predisposed to love a good narrative).
This is where brands come into play. When brands partner with average or below-average influencers, the product’s story falls flat. It doesn’t inspire and it doesn’t demand attention. But a good influencer can and does bring a brand’s story to life. And they do so in a way that resonates with the shared audience.
#8: Influencers have geographically targetable audiences
Some brands are international titans (think Coca-Cola, Google, Apple, and Amazon), but the majority of companies operate in certain geographic locations.
For example, brands may only offer their products in South Africa while others only ship in and around the United Kingdom. In which case, it’s smart to partner with influencers who have an audience that the brand’s products can actually, physically reach. This is especially true for local businesses.
It’s imperative to partner with an influencer who has a captive audience — and that captive audience must also have access to the brand and its products.
#9: Good influencers bring in brands organically
Native advertising makes paid content look and feel the same as organic content. Sponsored content is a special subtype of native advertising and it works well (if it’s done correctly) because it blends in with an influencer’s posts.
After all, a seamless experience is usually a better experience. Good influencers know how to blur the lines between organic and sponsored content. Of course, influencers should still disclose whether a post is sponsored or not, but the point is that paid content shouldn’t feel sponsored.
Content has to make sense and bring value to followers — regardless of how much it costs.
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5 Characteristics of a Good Influencer
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Why Influencers Are Essential
Despite the ongoing fallout from the COVID-19 crisis, influencer marketing appears to be thriving .
In a recent influencer survey , 70 percent reported that their audiences have turned to them for guidance on the crisis and the stay-at-home order. Seventy-three percent said they had already begun covering the crisis in their content, and 36 percent indicated that COVID-19 had brought “significant” increases in engagement on their Instagram pages.
Of all industries, why does influencer marketing appear to be on solid ground? Ultimately, the factors that set influencers apart from traditional marketing approaches are the very same that make them indelible during times of crisis and normalcy: their authenticity, content creation expertise, trustworthiness, communication skills, and passion.
As you set out to find and recruit influencers for your brand, here are the top five characteristics every brand should look for when searching for influencers.
#1: Authenticity
You can’t read an article about influencer marketing without a discussion of authenticity . And that’s for a good reason. While it’s easy to dismiss “authenticity” as mere marketing jargon, it has long been considered a key among successful and influential public figures, influencer marketers included.
“The public has a sixth sense for detecting insincerity; they know instinctively when words ring true.” Early-20th-century advertiser Bruce Barton
Barton is expressing a fundamental truth in communications. Due to extensive exposure to commercial messages, modern audiences have been trained to continually evaluate what they see and hear for any signs of misinformation or inauthenticity. Those in the public eye who say one thing and do another, whether brands, public officials, celebrities, or even influencers, are subject to criticism, sanctions, or cancelation.
This effect may explain a great deal about today’s audiences’ overall level of distrust of media and traditional advertising. This modern-day commercial dynamic also amplifies the persuasive power of influencers, who, if they’re truly authentic, practice what they preach.
It’s this quality that makes influencers perfectly suited to the role of spokesperson, likely more so than celebrities, in fact. When evaluating product endorsements, consumers value relatability two times higher than the popularity of the spokesperson, one study found. Another sixty-three percent of polled consumers said they trusted the word of influencers over how brands portray themselves in messaging.
And they appear to be more persuasive than their real-life peers, as well, with influencers responsible for 94 percent higher sales compared to recommendations from friends and family.
#2: Expert Content Creation
You don’t need an advanced degree or specialized training to become an influencer. However, to develop a sizable and authentic following, one must be able to produce content that stands out from the veritable ocean of content competing for consumers’ attention.
In developing, maintaining, and engaging loyal audiences, today’s influencers must master an array of disciplines—writing, photography, community management, project management, and marketing — synthesizing them into their distinct voice and perspective.
And while this content can be consumed almost instantaneously, its creation is anything but straightforward. Creating posts can take influencers anywhere from a few minutes to a few months, depending on the project. This includes work like location scouting, outfit selection and styling, hashtag research, writing, and rewriting copy with brand partners—all the way to the logistics involved in planning and organizing photo shoots.
“It’s easy to see a final YouTube video and to think that it looks so simple,” said Lucie Fink, a veteran influencer interviewed by Forbes . “But the actual act of putting a video together from start to finish is a full-on process that has taken me years to master.”
The result of this labor of love is some of the most skillfully created and well-targeted content on the internet.
When influences are compared to brand-based content creation—in the broader industry of content marketing—the results speak for themself. According to a survey from the Content Marketing Institute , most (53 percent) marketers deemed their content marketing efforts “moderately successful,” with an additional 22 percent describing the performance as “minimally” successful. The top reason cited for poor performance: not having enough time to devote to content creation.
These results stand in contrast to influencer marketing, which proliferated in large part due to word of its explosive performance. One study found businesses using influencer marketing generated $6.50 in revenue for each dollar invested—only the bottom 18 percent of companies failed to generate revenue altogether.
#3: Community Management
Much of an influencer’s job, beyond cultivating their following, is fostering an authentic relationship between them and their audience. Answering their follower’s questions, holding competitions, and managing passionate disagreements; it’s all daily parts of the job.
Fashion influencer Elle Ferguson cites her time spent interacting with her community as responsible for her success.
“I always answer my DMs. That community has enabled me to build my brand. So I take probably three hours, morning and evening, to reply to my DMs on Elle Effect and Elle Ferguson because essentially they’re my customers – it’s so important to ensure that relationship is strong.”
Influencer marketing, above all, is based on the strength of the influencer-follower relationship. Authentic influencers like Ferguson take an active role in their followers’ lives, commenting, liking, and clarifying—all of it leading to a powerful bond.
Much like authenticity, maintaining trust between influencers and audiences is strictly necessary; good influencers are keenly aware of that. After all, trust guides our every decision, in the information we have faith in, the people we surround ourselves with, and also in who we trust to guide us through difficult decisions.
Eighty-one percent of polled consumers respondents said that they need to trust brands to “do what is right.” However, the Edelman same survey found that one-third of consumers purchase from many brands they don’t trust .
Trust is not only central to the influencer and audience relationship; it’s a necessity for this trust to extend to the brand/influencer relationship as well. That means providing audiences with transparency around sponsored content, being fair in product reviews and content, admitting one’s mistakes, and selectively approaching sponsors who fit with their audience and their needs, among other practices.
The consequences for breaking that trust is high, as anyone familiar with the celebrity apology news cycle understands intuitively. Forty-five percent of consumers polled in the above Edelman survey said they’d never regain confidence in a brand after unethical behavior, and 40 percent said they would stop buying from that brand altogether.
#5: Passion
If authenticity is the glue that binds influencers and audiences, then passion is the fuel. And much like authenticity, passion can’t be faked.
For their followers, influencers represent aspirational role models. Whether they pursue fashion, woodworking, home decor, or cooking—influencers allow people to watch relatable, likable people pursue their dreams and creativity right in front of them.
That’s why the passion, excitement, and creativity demonstrated by influencers are infectious and persuasive. Followers not only get to learn more about a passion of theirs; they’re able to follow along each step of the way, ask questions, share their stories , and even receive encouragement in their shared creative passion.
The best influencers can convey this passion equally in sponsored content and original content. And this passion needs to go both ways: to their followers and their brand partners. Without love for their field, influencers won’t find a following. And without a genuine interest or passion for a brand’s products, their campaign won’t benefit from the persuasive amplification that makes truly authentic influencer marketing so successful.
Stay True to Your Brand
At its best, influencer marketing appears effortless. To followers, the influencer relationship is intuitive, reassuring, and aspirational. To the brand, their relationship brings exciting new audiences. And it’s all made possible thanks to hard work, creativity, and a tireless commitment to authenticity.
Updated: November 2022
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Influencer Qualities To Look For To Promote Your Brand
Published: April 27, 2022 (Updated: June 10, 2022)
Working with an influencer can provide new possibilities for your brand and expose it to a wider audience. Finding an influencer to market your content isn’t the hard part. What’s hard is finding a good influencer with the right qualities who meshes with your brand culture. These marketing partners can have a positive impact on your business. In this article, we discuss topics like:
Why Should I Use an Influencer?
- 12 Influencer Qualities To Look For
Influencer FAQs
Influencer marketing can improve your brand’s reputation and increase content visibility. It can be a way to get more inbound links to your website, increase traffic, and create more conversions. Influencers already connect with your target audience on platforms where they spend time, making it easy to capture their attention.
People may also trust influencers more than they trust the brands themselves. Consumers may feel that a brand is just trying to sell them something and they’re not being honest about the quality of service. But an influencer, though paid, provides an honest opinion. People may also try to avoid direct advertising. If your audience voluntarily follows an influencer, they’re often exposed to your advertising without realizing it.
Related: Everything You Need To Know About Brand Influencer Marketing
12 Influencer Qualities To Look For in Partners
There is more to finding an influencer than running a social media search and contacting someone in the right niche or with many followers. Some influencer qualities that can be good for your brand include:
1. Likability
The best influencers are likable people. Look for someone who takes the time to build a positive personal reputation and brand. If they already do this for themselves, they’re more likely to use the same skills and approach when representing your company. Good influencers are pleasant. They get along with their followers and make the attraction of new ones look effortless. If you’d like to test a potential influencer for likeability, look at how they respond to negative feedback. Are they courteous? Are they sassy? Do they respond at all?
Good influencers genuinely like and care about their niches and markets. Do you want someone who represents your brand only for the money? Or would you rather have someone who uses your services in real life and likes them? Passionate influencers care about the background and growth of their niches. They know everything about the history and voluntarily stay up-to-date with the latest trends.
3. Engagement
The best influencers engage with their audience, no matter the size. They take time to answer questions and start conversations. They also stay active on their respective platforms and publish content consistently. Engaging influencers are valuable because they’re prepared to talk about your brand often. Look at how they respond to their community. Do they write thoughtful comments or provide likes? How quickly do they respond to business offers and their followers? Those who engage with empathy and sympathy may be more likable , which may increase their visibility.
4. Authenticity
Influencer passion and authenticity go together. Passionate influencers may feel more authentic to followers, and vice versa. This trait focuses on telling the truth and being honest with an audience. Authentic influencers tell their followers what they really think about a brand, product, or service, whether it’s positive or negative. These people may have larger followings because they tell the truth and people can trust their opinions. This can help your brand because if authentic influencers say something is worthwhile, their audience can believe it.
5. Mind for Marketing
It’s helpful when influencers are good self-marketers. They understand the skills and best practices to work in the promotion industry. If your influencer understands marketing principles, they’re not just taking your money and throwing together some low-quality content. Those with a marketing or sales background can more subtly promote and share your content with followers. They understand the tricks of digital marketing and terms you may ask them to use in your campaigns, like content creation and curation .
If you’ve found a great influencer for your brand who isn’t as confident in their marketing skills, educate them with some great resources from CopyPress. Our Content Marketing Pyramid eBook can help teach how different types of content work together to build a brand and help you or your influencers become better marketers and publishers. This can help them help you become the brands and accounts your target audience wants to follow.
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6. Authority
Even if an influencer is passionate about their niche, they may not gather any followers if they don’t have authority. It’s important that they have accurate knowledge and expertise in their content area. People pay attention to authoritative influencers because they provide facts. Authority and authenticity work together to make the influencer appear truthful to the audience. This is good for brands because their authority becomes your authority through a partnership. Another way to test an influencer’s authority is by looking at their website. Clean, professional sites with minimal ads and no content and grammar mistakes may signal an authoritative influencer.
7. Popularity
Sometimes, even having authority isn’t enough to make someone a mega influencer in certain niches. They may know everything there is to know about a topic, but don’t have the same type of clout as a celebrity or other more established influencer to rack up many followers. Popularity for influencers is like popularity in high school or in social circles. Arbitrary factors like good looks, access to the right products, or working from a desirable location may affect an influencer’s popularity.
Luckily, influencers can become more popular by building their reputations and authority through research, strategy, and hard work. While this isn’t the most important trait for an influencer, it can be helpful if you’re looking to see quick returns for your partnership or reach a large audience.
8. Visibility
Good influencers understand the importance of being seen by the right people. They know how to draw a crowd, a large follower pool, and an audience. These people understand how to use social media to their advantage and guide people to the right content. They know the best times of day to publish content to reach their audience. Highly visible influencers also understand the balance of posting consistently to stay visible but without flooding their followers’ feeds with content.
9. Brand Persona Fit
One of the most important traits for a quality influencer is finding someone who fits with your brand. Even if there’s a person in your niche who’s great at what they do, if they don’t match with your brand, they might not be your influencer. Someone who’s a good fit already has followers who are part of your target audience. Their values and goals align with your company, and their style fits your products and services. For example, you may not choose to hire a content marketing influencer to work with your file-sharing software brand, because they wouldn’t mesh.
Consider looking at the other brands an influencer represents. Do any of them contradict your values and goals? If so, this may be a point of discussion for your interviews and preliminary meetings before signing them to a deal.
10. Tech Knowledge
Though it might sound obvious, look for an influencer who’s tech-savvy. They know the best practices of their chosen social media platforms. They also know how to work a camera, edit photos and video , and have a grasp on automated posting. Having technical knowledge relates to authority and marketing insights. It benefits your brand because they also have authority in the marketing world. They know the importance of using high-quality images, video, and content.
11. Creativity
Creativity is a broad trait in influencer marketing that may mean something different to each company. Consider how the influencer edits their content. Do they use different methods of engagement to interact with followers? Do they take advantage of new technology like stories and live streams? Good hallmarks of creativity may show in original and interesting content. Humor may also be an important trait if your brand is relatable and human-focused.
12. Platform Presence
The type of platforms influencers use is another important trait. Consider influencers that use social media channels where your target audience spends time. For example, if you’re pursuing a younger generation of consumers, you may pick influencers from Instagram or TikTok. Business audiences may rely on influencers with heavy clout on LinkedIn.
You may consider influencers who use platforms where your company already has a powerful presence. This can allow for collaborations and cross-promotion among accounts. Another option is to find influencers on platforms where you have a smaller presence. This can help you gain followers and visibility through your partnership. Many influencers work on multiple channels, so you may find one who works well across platforms that can help with both options.
Review these questions to learn more about influencers and their roles in content marketing:
What Is an Influencer?
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Influencers are social media personalities, bloggers, vloggers , and other notable people who have sway or guidance over an audience. In the digital world, they usually have a specific set of followers in a niche. That audience views the influencers as an authority on what’s good, popular, or trendy in that area. An influencer can represent your brand and build a long- or short-term partnership with your business.
Related: Influencers: What They Are and How They Can Help Your Business
What Are the Different Types of Influencers?
You can understand what type of influencer may be best for your business by learning the categories into which they fall. Some influencers may span niches and categories based on their interests and expertise. Decide what type of audience you’re trying to reach to help decide in which categories to look for your influencers. We can break influencer groups down into two broad segments:
Follower Count
Grouping influencers by follower count is important if your focus is on customer reach. Follower count categories include:
Nano Influencers
Nano influencers typically have between 1,000 and 10,000 followers. They’re highly engaged with their audience and are vocal advocates for the brands, products, and services they love. These influencers can help businesses with limited marketing budgets. They’re also helpful for companies testing products or services in new or adjacent niches.
Micro-Influencers
Micro-influencers may have between 10,000 and 100,000 followers. They still engage with their audience like nano influencers, but they may specialize in a particular niche. These influencers are helpful for generating more focused leads and may have more marketing knowledge than those with fewer followers.
Macro Influencers
Macro influencers may have between 100,000 and one million followers. They have a broader appeal than some other influencers and may have a claim to fame, like being an internet celebrity or content creator. These influencers may engage less with their audience because of their volume of followers. Macro influencers can help bring widespread awareness to a product or brand. They can increase your company’s engagement and brand reputation.
Mega Influencers
Mega influencers have over one million followers. These people may be conventional celebrities, like sports stars, musicians, and actors. Your chances of collaborating with a mega influencer may be more likely if you have a large marketing budget.
Grouping influencers by niche can help you find ones that promote products and services like yours. Some popular influencer niches include:
Technology influencers make content for people interested in hardware devices and software programs. They may live stream on platforms like Twitch and YouTube to share product demos or reviews. In the B2B sector, these influencers may work with computer, mobile device, and software companies.
Bogging and Vlogging
While blogging and vlogging may not seem like a niche because they’re not specific topics, these influencers are some of the most popular with brands. Because their interests vary, they’re often visible to different curated audiences. They may be familiar with search engine optimization (SEO) and marketing tactics that can help you build brand awareness and improve your website referral traffic.
Photography
Photography influencers care about art and the technology they use to shoot their photos. They may work with camera and accessory companies. Local photographers may partner with nearby businesses to shoot their campaigns, or even with the visitors’ bureaus for towns to take their promotional photos.
Travel influencers spend their time jetting around the globe. They encourage people to travel to certain places or find “hidden spots” for things like photos and food around the world. There’s often a thin line between travel influencing and photography influencing. This is because both are popular on visual platforms like Instagram , YouTube , and TikTok . Travel influencers may partner with hotel or residence chains, airlines and car services, luggage manufacturers, clothing brands, restaurants, and museums.
Where Can I Find Influencers?
There are multiple ways to find influencers for your brand online . Some of the most common include:
- Scouting social media channels like Instagram, Twitter, TikTok, and LinkedIn
- Searching social media platforms for specific hashtags, groups, or trending discussion topics in your niche
- Contacting influencers through social media direct messaging
- Using targeted Google searches to find influencers on specific platforms, in certain niches, or in your geographic location
- Browsing competitors’ social media feeds to find their influencers or people trying to get sponsored with them
- Following blogs and vlogs in your niche to vet creator content and see if they could be viable influencers
- Using influencer tools and databases to learn about available talent and secure their contact information
- Self-recruiting through your own website and social media pages that prompt applications
Many influencer qualities work together to help you find just the right ambassador for your brand. Need help creating content that will resonate with your audience? You’ve come to the right place! CopyPress has a team of expert writers, editors, and QA specialists who are able to create content that your audience will appreciate and that will give your brand greater visibility online so you can gain additional leads that convert. Start a call today to talk with us about your business needs and goals.
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You are here: Influencer Marketing Hub » Influencer Marketing » What is an Influencer? – Social Media Influencers Defined [Updated 2023]
What is an Influencer? – Social Media Influencers Defined [Updated 2023]
If you hunt around this website, you will find an ever-increasing number of articles related to Influencer Marketing. This includes our take on The Beginner’s Guide to Influencer Marketing . But there is an even more fundamental question you need to consider before you think about participating in influencer marketing.
What is an Influencer? - Social Media Influencers Defined:
What is an influencer, what are social media influencers, types of influencers, frequently asked questions.
- the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
- a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.
It is important to note that these individuals are not merely marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives.
Over the last decade, we have seen social media grow rapidly in importance. More than 4.59 billion people actively use social media.
Inevitably these people look up to influencers in social media to guide them with their decision making.
Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.
You can separate different types of influencers in multiple ways. Some of the most common methods are by follower numbers, by types of content, and by the level of influence. You can also group influencers by the niche in which they operate. This means that influencers who may appear in a low category by one measure may seem more influential when looked at in another way. For example, many mega-influencers are also celebrities. Yet both these groups often have less real influence on their audience because they lack expertise in a dedicated narrow niche. Some micro and even nano-influencers can have a tremendous impact on followers in their specialist niche. They may be of significant benefit to a firm selling a product targeting that sector.
By Follower Numbers
Mega-Influencers
Mega influencers are the people with a vast number of followers on their social networks. Although there are no fixed rules on the boundaries between the different types of followers, a common view is that mega-influencers have more than 1 million followers on at least one social platform.
Many mega-influencers are celebrities who have gained their fame offline – movie stars, sportspeople, musicians, and even reality television stars. Some mega-influencers have gained their vast followings through their online and social activities, however. Only major brands should approach mega-influencers for influencer marketing, however. Their services will be costly, up to $1 million per post, and they will most likely be extremely fussy about with whom they choose to partner. In virtually every case, mega-influencers will have agents working on their behalf to make any marketing deals.
Macro-Influencers
Macro-influencers are one step down from the mega-influencers, and maybe more accessible as influencer marketers. You would consider people with followers in the range between 40,000 and 1 million followers on a social network to be macro-influencers. This group tends to consists of two types of people. They are either B-grade celebrities, who haven't yet made it to the big time. Or they are successful online experts, who have built up more significant followings than the typical micro-influencers. The latter type of macro-influencer is likely to be more useful for firms engaging in influencer marketing. Macro-influencers generally have a high profile and can be excellent at raising awareness. There are more macro-influencers than mega-influencers, so it should be easier for a brand to find a macro-influencer willing to work with them. They are also more likely to be used to working with brands than micro-influencers, making communication easier. However, you do need to be careful with this level of influencer. This is the category most likely to engage in influencer fraud – some have only reached their position thanks to the followers they have purchased.
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Micro-Influencers
Micro-influencers are ordinary everyday people who have become known for their knowledge about some specialist niche. As such, they have usually gained a sizable social media following amongst devotees of that niche. Of course, it is not just the number of followers that indicates a level of influence; it is the relationship and interaction that a micro-influencer has with his or her followers.
Although views differ, you could consider micro-influencers as having between 1,000 and 40,000 followers on a single social platform. A micro-influencer may not be aware of the existence of a company before that company tries to reach out to him or her. If that is the case, the company will have first to convince the influencer of its worth. Micro-influencers have built up specialist followings, and they will not want to harm their relationship with their fans if they are seen to promote a lemon. This requirement for the relationship between micro-influencers and brands to align with target audiences means that influencers are often picky about with whom they work. Some micro-influencers are happy to promote a brand for free. Others will expect some form of payment. Regardless of the price, any influencer is unlikely to want involvement with an "inappropriate" brand for their audience.
The nature of influence is changing. Micro-influencers are becoming more common and more famous. Some have risen from virtual obscurity to being nearly as well known as traditional celebrities. This is particularly the case for Generation Z, who spend more time on the internet than watching television or going to sports or movies.
Over 35% of influencers have been building an audience for over four years and 21% earn over $50k annually. However, the majority of creators identifying themselves on the internet today fall into the nano or micro tier. The majority of campaign power comes not from mega influencers with huge audiences, but actually the influencers with a smaller following, higher engagement, and developed relationships with their audience.
In all reality, micro-influencers are the influencers of the future. The internet has led to the fragmentation of the media into many small niche topics. Even if you are into something relatively obscure, you are likely to find a Facebook group or Pinterest board devoted to it. And it is in these niche groups and boards that micro-influencers establish themselves as genuine influencers.
Nano-Influencers
The newest influencer-type to gain recognition is the nano-influencer. These people only have a small number of followers, but they tend to be experts in an obscure or highly specialized field. You can think of nano-influencers as being the proverbial big fish in a small pond. In many cases, they have fewer than 1,000 followers – but they will be keen and interested followers, willing to engage with the nano-influencer, and listen to his/her opinions. While many brands would consider nano-influencers as being inconsequential, they can be of extreme importance to firms who make highly specialized and niche products. For most firms, however, nano-influencers probably lack sufficient influence to be of much use. They may be cheap and carry tremendous sway with a small number of people, but in most niches, you would need to work with hundreds of nano-influencers to reach a broad audience.
By Types of Content
The bulk of influencer marketing today occurs in social media, predominantly with micro-influencers, and blogging. With an increased interest in video, YouTubers are rapidly becoming more important too.
Bloggers and influencers in social media (predominantly micro-bloggers) have the most authentic and active relationships with their fans. Brands are now recognizing and encouraging this. Blogging has been connected to influencer marketing for some time now. There are many highly influential blogs on the internet. If a popular blogger positively mentions your product in a post, it can lead to the blogger’s supporters wanting to try out your product.
Many bloggers have built up sizeable followings in specific sectors. For instance, there are highly influential blogs about personal development, finance, health, childrearing, music, and many other topics, including blogging itself. The critical thing successful blogs have in common is the respect of their readers.
A variation on having a blogger write something that recommends your product is to participate in guest posting. If you can grab a guest posting spot on a large blog, you can control the content, and you will typically be allowed to place a link to your own site in your author bio.
If a blog is large and influential enough, you may be able to buy a sponsored post on their site. This allows you to either write a post yourself or heavily influence the blogger to write a post on your behalf. Unlike a casual mention in a blogger’s post or a guest post you have written, you will have to pay for a sponsored post (and it is likely to be labeled as such). However, this hasn’t harmed the results for many firms that have sponsored posts on blogs. Generation Z, in particular, seems to be immune to the Sponsored Post tag, and as long as the product aligns with the blog’s core audience, there shouldn’t be a problem.
Of course, a blog is not the only type of popular content on the internet. Another favorite type of content is video. In this case, rather than each video maker having their own site, most create a channel on YouTube. Brands often align with popular YouTube content creators .
Podcasting is a relatively recent form of online content that is growing in popularity. It has made quite a few household names now, possibly best epitomized by John Lee Dumas of Entrepreneurs on Fire. If you haven’t yet had the opportunity to enjoy podcasts, Neal Schaffer has put together a comprehensive list of the Best Digital Marketing Podcasts to listen in 2023 .
Social Posts Only
Of course, bloggers, podcasters, and YouTubers rarely rely solely on their existing audiences to just turn up to their site, hoping there is new material. They usually promote new posts or videos heavily on social media - which makes most of these bloggers and content creators micro-influencers as well. In fact, the vast majority of influencers now make their name on social media. While you will find influencers on all the leading social channels, the standout network in recent years has been Instagram, where many influencers craft their posts around a stunning image.
By Level of Influence
Celebrities
Celebrities were the original influencers, and they still have a role to play, although their importance as influencers is waning.
Influencer marketing grew out of celebrity endorsement. Businesses have found for many years that their sales usually rise when a celebrity promotes or endorses their product. There are still many cases of companies, particularly high-end brands, using celebrities as influencers.
The problem for most brands is that there are only so many traditional celebrities willing to participate in this kind of influencer campaign, and they are unlikely to come cheaply. The exception will if a firm makes a product that a celebrity already likes and uses. In that situation, the celebrity may well be prepared to use his or her influence to say how good he/she believes the product to be. I am sure many musical instrument producers benefit from musicians playing their instruments by choice.
One problem with using celebrities as influencers is if they may lack credibility with a product’s target audience. Justin Bieber may be highly influential if he recommended a type of acne cream, but would have little chance of influencing the buying patterns of those looking for a retirement village.
Celebrities may have many fans and gigantic social media followings. However, it is debatable exactly how much real influence they hold over those who follow them.
Key Opinion Leaders
Industry experts and thought leaders such as journalists can also be considered influencers and hold an important position for brands.
Industry leaders and thought leaders gain respect because of their qualifications, position, or experience about their topic of expertise. Often, this respect is earned more because of the reputation of where they work. For instance, a journalist at a major newspaper is probably no expert on the subjects he writes a news report on, but he is respected for being a good enough writer to work as such a prestigious publication.
These experts include:
- Journalists
- Industry experts
- Professional advisors
If you can gain the attention of a journalist in a national newspaper, who in turn talks positively about your company in an article, then you are using him or her as an influencer in much the same way as you would a blogger or a social media influencer. There is a bonus in this situation in that the journalist will most probably write his/her report for free.
Bloggers and content creators often work with industry leaders and thought leaders, and it is not uncommon to see them quoted in blog posts and even used in social media campaigns. The line between traditional media and social media is blurring.
One thing to be aware of when working with key opinion leaders is that many have built up their reputation in an offline setting and may not have a large or active social following.
People with Above Average Influence on Their Audience
In many ways, the best influencers have built their reputation online for being an expert in some particular niche. They are similar to key opinion leaders but usually have gained their reputation more informally through their online activity. And they have created that reputation through the quality of the social posts they make, the blog posts they write, the podcasts they speak, and the videos they craft and post on their YouTube channels.
Although nobody has yet created a generic term for these people, the British agency, PMYB, has come up with their trade-marked name - Chromo-Influencers. These are the agency's highest-performing influencers, based on 46 crucial factors that impact consumer behavior.
These influencers have the best communication skills and engagement with their audience. They have enticed their followers and become recognized as experts in their field.
Their follower numbers very much depend on their subject of expertise. However, you will find that these people have incredibly high followings in comparison to others in their niche.
As we have established in this article, an influencer is someone who has: - the power to affect others' purchasing decisions because of their authority, knowledge, position, or relationship with their audience, - a following in a distinct niche, with whom they actively engage. The size of the following depends on the popularity of their niche. Influencers in social media have built a reputation for their knowledge and expertise on a specific topic.
What does an influencer do?
Contrary to the popular belief of some, an influencer is not somebody who spends all their time on social media, taking selfies and trying to sound important. Influencers have to genuinely influence the behavior of their followers. They have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views.
How many followers do you need to be an influencer?
The number of followers you need to be an influencer very much depends on the niche in which you operate. Mega influencers have many followers on their social networks, often more than 1 million followers on a platform. People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.
Who are the top 10 influencers in social media?
It can be challenging to compare influencers who operate on different social platforms. How can you easily compare the top YouTubers with those who rule Instagram, for instance? As of December 2022 , however, the top 10 influencers on Instagram, as calculated by HypeAuditor, are:
Cristiano Ronaldo
Most of these people cross over between influencer and celebrity marketing.
How does an influencer get paid?
This depends on the social platforms where the influencer operates. Some of the common ways influencers get paid are: Affiliate marketing Display advertising Sponsored posts / images / videos and brand campaigns Courses, subscriptions, and eBooks Photo and video sales Acting as brand representatives or ambassadors Payments to a Patreon account for exclusive content Co-created product lines Promoting their own merchandise Influencers have both reach and influence on their audience. This makes an ideal situation for brands trying to reach a matching target audience
Do influencers pay for followers?
While some people undoubtedly pay for followers online, genuine influencers don't have to. Indeed, you should treat any evidence of any more than a few fake followers as a tremendous red flag. Alright, many large celebrity accounts have their share of fake followers, created by bots without the celebrities knowing. They wouldn't have paid for these fake followers – the bots prowl on celebrity accounts to look credible. However, real influencers with more manageable follower numbers check that the bulk of their followers are genuine.
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A Reflection On As An Influencer Essay
Analyzing the essay 'influential person' by amber henderson.
I can not say English is one of my favorite subjects, Can you? I have many weaknesses when it comes to writing. Such as, run on sentences, not adding enough information, not being able to have my essay flow and make my word count and that’s just to name a few. Writing has and still is one of my worst subjects that I’m working on getting better at.
Blended Communication Style Analysis
Upon reading this week's assignment I have identified that I have a blended communication style between feeler and a thinker (Cardon, 2013). To begin with, I place a high value on building and maintaining functional relationships at work. Therefore, I am on often consumed by how well we work together as a team and collaborate with our business partners. Nonetheless, I also display strong thinker tendencies in my communication style. Subsequently, I place a high premium on using precise language, given that the words we utilize to communicate our thoughts matter. Moreover, the business decisions I make are typically driven by facts, data, and intuition honed by experience and I rarely allow my emotions to influence my decisions.
The Ecstasy Of Influence : A Plagiarism
Humans love to consider that they are the only intelligent beings on earth. They hold their accomplishments in engineering and art as evidence that each human is an intelligent, complex creature, somehow more advanced than any other species on earth, and yet, supposedly unintelligent organisms, like ants, can create very complex structures that would seem to require intelligence. This concept is explored in Steven Johnson’s essay “The Myth of the Ant Queen,” where he presents the idea that intelligence is not a property of the individual, but is instead a property of groups. There are also however many examples of individuals creating things that appear to require individual intelligence. In Thomas Lethem’s
Becoming Influential
The target audience at this time is business and other health care professionals as the need to have nurses recognized as assets to the fast moving execution of electronic systems in health care, soon to replace paper, is urgent. If more nurses are not involved in this process as expert consultants, there is a high risk of failure and inevitably patient safety. I will not directly target the public but indirectly as I believe once health care and business professionals view nurses as experts in our profession overall, then their perceptions and opinions will reach the public. The obstacle will be persuading those with little health care understanding just how nursing can be affective. Business leaders are all about deliverables, making sure they are provided. How the product is packaged is not of great concern; patient safety is not a term truly understood by non-clinical analysts and project managers. Within eHealth in general, the organizational structure from top down holds minimal if any clinical knowledge beyond the high level business of healthcare.
Role Of A Drum Major Is A Bridge Between The Students And The Directors Helping
My greatest personal strength is that I am comfortable speaking to large groups. This will enable me to clearly give information and guide the ensemble effectively in any situation.
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This has enabled me to communicate with confidence when interacting with staff, parents and the wider community. I believe that the key to successful interactions is based on my ability to communicate clear, concise and accurate information that is focused on the objective. I adapt my language to suit conditions and never allow personal opinion or aggression to enter my communications. I maintain a sound understanding of the issues being discussed so that I am able to state facts. I continue to provide efficient and high standards of customer service to our customers, including coordinating responses to escalated customer queries. Ability to interpret and apply departmental policies and procedures when
The Legacy Leader Of Influence Essay
Some leaders have some special gift and skill. They can order and control people to what to do in their favor. They also influence and inspire others in many different ways. There are some leaders who influence me and inspire me so that I can exert my effort to become a better human being, Soldier and a better leader in my life. Especially I’d like to pick a individual whom inspired me most. He name is Command Sergeant Major (CSM) Charles Fitzpatric. In this passage I will explain how he motivated and inspired me with his leadership style. I will also describe how he coached and helped me to have an idea of legacy leader. I will also describe the legacy that I would like to leave as a leader in the US Army.
Understand The Values Of The Public Sector
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Essay on Most Influential Person
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Types Of Strength And Personal Change
Branching from this is what I also believe to be my second strength: having genuine hope. I’ve been fortunate to work at being an optimistic individual, often times relating myself to the “hope” bird that is mentioned in Emily Dickinson’s poem “Hope is the thing with feathers.” Because of this, I’ve had the fortune to experience the positive emotions as well, something which I believe is important when working with clients as I think it’s a common occurrence where hope and happiness are often thought of as a distant memory when times are
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Home Blog Qualities of a Good Influencer
You will find hundreds of articles on the web that talk about how to be a good influencer and what one can do to be one. It isn’t only about having a reach or a huge number of followers, there are several other factors that decide the reliability of an influencer. This is why it is important to know the qualities of a good influencer.
While the number of followers is usually the first thing brands look at when comparing influencers, it isn’t the only factor. Brands consider several other characteristics as well.
In this article, we’ll look at FIVE qualities of a good influencer:
LET YOUR PERSONALITY SHINE!
We are here to help you show the world who you really are. sign up and create an afluencer profile today so you can start collaborating with awesome brands, 1. personality.
Influencers need to have strong personalities. Remember that it isn’t about looks. Contrary to popular belief, you don’t have to be very good-looking to be an influencer. Personality is more than just your looks. It’s how you stand, how you respond to comments, and what you post. It tells people who you truly are – are you funny, kind, arrogant, etc.
Many influencers even have gimmicks that they play and some like to be real.
Kevin Hart, for example, has a unique personality. We don’t see people talk about his looks but we see people comment on his humor and ability to connect with people. Similarly, our own Aarthi Maharaj is known for her striking personality.
You can do the same by building a strong online presence. Your photos and posts should ooze with personality. One shouldn’t have to look at your face to know it’s you, your body language, filters, and captions should all talk to people.
Brands look for personalities that go well with their product or service. KFC, for example, looks for people who are known to be foodies. Similarly, Huda Beauty works with men or women who are into style and fashion.
Brands interested in hiring good influencers should be able to identify your niche just by looking at the qualities in your profile. You can be a good influencer by adding your touch to your profile.
2. Creativity
Influencers need to be creative. You will not find much success if you are not able to think out of the box and only post redundant photos.
Competition is tough and there are thousands of influencers looking for attention. You need to give people something exciting to look forward to. Look at Bradley Martyn, he isn’t the only bodybuilder out there yet he has millions of followers due to his creative content.
He posts videos, vlogs, and skits that are both unique and interesting. Zineb York is another influencer known to be creative. She doesn’t stick to the mundane formula but comes up with interesting content to keep her viewers glued.
The star is fast gaining momentum thanks to makeup hacks and tips that are told in an interesting manner. Brands look for such qualities as they don’t always have teams to come up with creative ideas and they often count on the influencer to create a kickass campaign.
Creativity can be shown in a variety of ways. You could use unique camera angles, present a different side of things, etc. Many influencers are known for presenting serious topics in a funny manner. Think about what goes with your personality and come up with different ideas that have the potential to strike a chord with your followers.
3. Professionalism
Another important quality to have as a good influencer. Nobody wants to work with unprofessional influencers. Good influencers are professionals and understand the importance of teamwork.
Know how to pitch brands, what to say during negotiations, and how to carry yourself during and after the campaign. There may be some differences during negotiations. You must remain professional throughout and understand what your clients want.
Some brands are very clear about their requirements and some are open to suggestions. Be clear and transparent to avoid issues. Do not inflate numbers. Let your potential clients know your true reach.
Tools like Afluencer can make the job easier. You can use our platform to find good deals, communicate with companies, and negotiate your contract. Remember that brands expect you to be quick and reliable.
Do not take too long to respond to queries and always give proper replies. You must show your willingness to work. Most brands stay away from influencers who sound too cocky. However, being controversial can often work in your favor. Big names like Hilaria Baldwin and Logan Paul are controversial but they’re professional in their dealings.
Don’t treat your clients like you’d treat your competitors or followers.
4. Consistency
Good influencers are active and consistent. Consistency refers to a lot of things including your posts.
Brands pay attention to how often influencers post, what kind of tone they use when dealing with users, and how quick they are to respond to comments.
As an influencer, your aim should be to remain active and consistent to keep your followers engaged. While the average engagement rate differs from niche to niche, most brands look for influencers with an engagement rate above 5 percent. You will even find some influencers with a higher engagement rate.
Brands usually stay away from influencers who disappear for weeks with no explanation. Posting irregularly can impact algorithms and decrease your reach. A reliable way to solve this problem is to use social media marketing tools and automate posts. This way your profile will remain active even when you’re away.
Honesty is one of the top qualities of a good influencer.
Brands are smart. They know that many influencers buy fake followers . This is why most ask for figures such as total reach, engagement rate, and the average number of comments.
Afluencer makes it easy for brands to get insights. We show details such as the engagement rate, top countries, etc. Still, some brands may ask you for more information. It is important that you remain honest since lying can get you into trouble.
HypeAuditor that around 45 percent of Instagram accounts were fake. Even top names like Kim Kardashian and Dwayne Johnson have fake followers. Don’t take on projects that aren’t feasible and avoid copying ideas from others. It could cause a backlash. Followers are quick to point out copied content and doing so may cause you to lose your audience.
These were some of the qualities of a good influencer. Follow these tips to be a good influencer.
The key lies in remaining active, being professional and honest, and coming up with creative content that goes well with your image. It can take influencers a while to find a foothold. Don’t give up and continue to put your best foot forward.
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It’s a new year, and you’re excited to invest a chunk of your marketing budget in influencer campaigns. But just as you’d hit the ground running with your campaign prep, it all stops. You need to know how to choose between micro and macro-influencers for your brand. You’re not alone in this dilemma. These two […]
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In this round of our trip around the world to find the Perfect Collabs for you, we’re headed to India! Inspiring. Imaginative. Insightful. These Indian Influencers are undoubtedly what your brand needs. Look out for a whole lotta muscle, charm, beauty, motorcycles, fabulous fashion, and so much more. They’re just being themselves, Collabing along the […]
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With 77% of brands dedicating a chunk of their marketing budgets to influencer marketing campaigns, it’s safe to say that this marketing channel isn’t going away anytime soon. But while becoming an influencer may sound easy and look glamorous on paper, it can be challenging in practice. Influencers have to network with the right people, […]
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