famous personal brand statements

35 Famous Personal Branding Quotes That’ll Inspire You

Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful. Sir Richard Branson

The first word in the phrase, “personal brand” is “personal.” Now add an “ity” to it, drop the “brand” and that’s what it really means. That’s the secret. The ingredients are: 1) Be knowledgeable about something. 2) Have an opinion. 3) Deliver it with personality. There are a lot of professionals who have #1: the know-how. There are fewer who have #2: the willingness to articulate their opinions. Sometimes it’s lack of opportunity. Sometimes it’s because they’re afraid of ruffling feathers within their organization. By the time you get to #3 — personality — the funnel is much narrower. There are plenty of capable people with well-considered viewpoints, but you’ll never hear about them. You can be an individual and still be a team player as long as you prioritize shared objectives. You’re allowed to have style, humor and life in your work and in your delivery. That’s what makes you memorable. That’s what makes you desirable to bring onto the team. Very few people have all three. Adam Ritchie, Adam Ritchie Brand Direction

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. Tom Peters in Fast Company

Personal branding is about managing your name—even if you don’t own a business—in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your ‘blind’ date has Googled your name. Going to a job interview? Ditto. Tim Ferriss

Absorb what is useful, reject what is useless, add what is specifically your own. Bruce Lee

Don’t be scared to present the real you to the world, authenticity is at the heart of success. unknown

If people like you they will listen to you, but if they trust you, they’ll do business with you. Zig Ziglar

Be Yourself, Everyone Else is Already Taken. Oscar Wilde

Too many people overvalue what they are not and undervalue what they are. Malcolm Forbes

If you don’t give the market the story to talk about, they’ll define your brand’s story for you. David Brier

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche. Kim Garst

Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way. Krista Neher

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience. Scott Bedbury – Nike, Starbucks

Life isn’t about finding yourself. Life is about creating yourself. George Bernhard Shaw

If you’re not branding yourself, you can be sure others do it for you. unknown

Your brand is a gateway to your true work. You know you are here to do something—to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand – which you deliver. Dave Buck

To find yourself, think for yourself. Socrates

Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability. Jason Hartman

The keys to brand success are self-definition, transparency, authenticity and accountability. Simon Mainwaring

If you can’t find your own center and love for yourself, nothing else works. Chris Brogan

It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level. Gary Vaynerchuk

Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why! Chris Ducker

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos

Your time is limited, so don’t waste it living someone else’s life. Steve Jobs

We become what we think about. Earl Nightingale

Inspiration exists, but it must find you working. Pablo Picasso

Brand yourself for the career you want, not the job you have. Dan Schawbel

As I grow older, I pay less attention to what men say. I just watch what they do. Andrew Carnegie

Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust. Richard Branson

Loyalty is not won by being first. It is won by being best. Stefan Persson

I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. Howard Schultz

You can’t build a reputation on what you are going to do. Henry Ford

Your brand is what people say about you when you are not in the room. Jeff Bezos

It is our choices that show what we truly are, far more than our abilities. J. K. Rowling

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. Warren Buffett

Business Plans

Business ventures.

14 Fantastic Examples of Personal Branding Statements

Having a  personal brand  offers plenty of  competitive advantages  whether you’re a  founder of a startup , an  executive , or an entrepreneur. It’s an essential piece if you want to grow your business.

This short piece about your personal brand has a great impact on all your branding efforts. Thus, it’s crucial that you craft an effective statement.

What is a Personal Brand Statement?

A  personal brand statement  is a 1-2 sentence that sums up your brand. It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). 

Think of it as a tagline, catchphrase, or slogan about you.

Thus, it is important that you take your time crafting a strong personal branding statement.

Personal Brand Statement Examples

1. “be a unicorn in a sea of donkeys.” –  larry kim.

The founder of Wordstream and Mobile Monkey is playful but gets his message across: “Be different.” In the marketing industry filled with companies promising you results, many fail to deliver. 

Takeaway:  Be unique. Aim for your personal brand to stand out from the crowd because that’s the whole point of creating your own brand.

2. “Empowering ridiculously good marketing.” –  Ann Handley

Not many marketers would dare craft their personal brand statements like how Ann did, and this is exactly the point why she’s on this list.

Takeaway:  Pay attention to the tone of your statement. It can dramatically affect how people will perceive your message.

3. “Create less content. (It’ll be fine! I promise!)” –  Brittany Berger

She understands how exhausting thinking about filling in a content calendar. 

Takeaway:  Swim against the tide when you have different ideas that you can actually justify.

4. “Do you want more traffic?” –  Neil Patel

Neil’s statement may be a simple question, but it works because it appeals to his audience. This is especially true given his reputation to get his clients more traffic.

5. “I build and grow SaaS companies.” –  Sujan Patel

Sujan is a reputable marketer focusing on growing SaaS companies from the ground up. That’s what he does best, and that’s basically what he wants to tell everyone who visits his site.

6. “Real life on a budget.” –  Jessi Fearon

Jessi Fearon’s brand statement is short, but it’s clear and concise enough to send the message.

Sometimes, personal brand statements don’t have to be long and overly creative. Even a simple statement has its own charm.

7. “Practical help for freelance writers” –  Carol Tice

But what makes her statement great is it targets a specific audience: freelance writers.

Takeaway:  Make sure to target a specific audience. The best personal brand statement resonates because it’s directed to the intended audience.

8. “I believe in you… Now you must believe in yourself.” –  Dave Nelson

Then, he encourages them to believe in themselves.

9. “The world needs that special gift that only you have.” –  Marie Forleo

From one inspiring statement to another, Marie Forleo’s personal brand exists to encourage people to build their dreams. 

As the host of the award-winning show MarieTV, Marie sure does know how to use her wisdom to inspire her audience to become the person they most want to be.

10. “Travel smarter, cheaper, longer. Where do you want to go?” –  Nomadic Matt

Nomadic Matt is a passionate traveler. In his blog, you’ll find tips and resources so you can travel “smarter,” “cheaper,” and “longer.” Because that’s exactly what his target audience wants to know.

Takeaway:  Address your audience’s pain points. Use these pain points to highlight your brand’s value.

11. “Be a blessing.” –  Tony Robbins

As a prominent life coach, he made it his mission to help transform lives. How? He guides his audience to live purposeful lives by being a blessing to others. 

This is because he believes that “The secret to life is giving,” and it translates well on all his social media profiles.

Takeaway:  Be helpful. Personal brands sincerely aiming to help their audience creates genuine connections.

12. “50% Marketing, 50% Geek – 100% Social Business Results” –  Pam Moore

This personal brand statement reflects Pam’s personality. By showing her personality in her statement, it makes her brand more relatable, authentic, and unique.

13. “It’s time to unleash your epicness.” –  Felicia Hatcher

Just like how Felicia’s inspirational speeches touch our emotions, her statement also taps deeply into our desires of becoming epic. Why not? You know you can be epic, too.

Takeaway:  Choose your words carefully. Even a single word can make a huge difference in how effective your statement will be.

14. “Learn how to scale your influence at startup speed.” –  Adam Enfroy

Adam Enfroy is a blogger who helps online entrepreneurs scale their influence at startup speed, which is clearly defined in his statement.

Takeaway:  Use social proof and numbers. People are likely to perform your desired action if other people are doing it.

Bonus Statement: “Super charge your company’s brand. Grow reach. Build trust. Boost sales.” –  Steven J Wilson

Takeaway:  Offer value. The best personal brand statement clearly tells how you can help your audience.

How to Write an Effective Personal Brand Statement

Use these personal brand statement examples for leaders like yourself to answer the following questions:

Personal brands struggle to create a statement because they are not being clear on the answers to the questions mentioned above. Once you have answered them, you’ll find it easier to craft your statement.

Step #1: Identify your unique proposition

List down your attributes. It can be your qualities or skills that let you do your work effectively.

The goal here is to find the things that make you unique from the competition, just like how Sujan Patel and Pam Moore did in examples #5 and #12.

Step #2: Define your audience

Whom do you offer your help? It can’t be anyone. As they say, if your content is for everybody, then it is for nobody.

Learn from Carol Tice, Dave Nelson, Marie Forleo, Nomadic Matt, and Tony Robbins’ personal brand statement examples.

Step #3: Inject your personality

Showing your personality makes your personal brand statement unique.

Be it in your choice of words or tone of your statement, it creates that individuality that makes you stand out from the crowd.

Ann Handley, Brittany Berger, and Felicia Hatcher crushed it in this department.

Step #4: Make it memorable

Leave out the fluff and jargons and word your statement that is easy to remember.

Create a balance between clarity and creativity to ensure you get your message across. Just look at Larry Kim and Jessi Fearon’s personal brand statement examples above.

Best Ways To Use Your Personal Brand Statement

Let’s explore a few options that will allow you to maximize your newly created branding statement.

Filter Opportunities

Let’s say your personal brand statement is “I’m a customer service consultant who helps small businesses build better relationships with their customers.”

By using your personal brand statement as a filter, you can ensure that you’re staying true to yourself, your values, and your mission, while also attracting the right opportunities that will help you achieve your business or career goals.

Elevator Pitch

Use your personal brand statement as the foundation for your elevator pitch.

Incorporating something memorable, like your personal branding statement, in your elevator pitch can make you stand out even more.

In addition, be sure to highlight the benefits that you offer and how you can help them achieve their goals.

Personalized Gifts

You can use your personal brand statement to create personalized gifts for your clients, partners, or team members.

Do your research and find out what they are into and create a personalized gift that is unique to their interest.

Personal Branding Statement Case Study

He is a successful entrepreneur, author, and speaker who built his personal brand around the concept of the hustle and providing value to his audience.

By building his brand around this statement, he has been able to attract a large following of entrepreneurs and marketers who are interested in his advice on building successful businesses.

Gary Vaynerchuk’s personal branding statement has helped him create a brand that is easily recognizable and trusted by his audience across many different platforms.

By consistently delivering value to his audience through his content, speeches, and products, he has been able to build a successful business empire that includes a media company, a wine business, and a venture capital fund.

In this digital age, using any of Gary Vee’s tactics can help you in building your career, business, or brand awareness.

Power Up Your Personal Brand Statement With These Tips

Now, start writing your personal branding statement.

Do you feel like working now after seeing the leadership brand examples above? Let those creative juices flowing and start writing your first draft.

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