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Juneteenth: An Important Celebration of Emancipation, History and Culture

The Fourth of July may be the most widely known Independence Day in the United States — but it isn’t the only important holiday commemorating independence. Juneteenth, which is also called Emancipation Day, takes place on June 19 every year and memorializes the official end of slavery in the United States.

While this important tradition has been celebrated since 1866, only in recent years has it begun getting more well-deserved attention . Businesses like Twitter, Square and Electronic Arts made Juneteenth an observed company holiday in 2020, and many offer employees a paid day off on June 19, encouraging workers to volunteer in their communities to mark the occasion. On June 17, 2021, President Biden also signed into law a bill that declares Juneteenth an official federal holiday — a decision Bernice King, CEO of The King Center and daughter of civil rights leader Martin Luther King Jr., called “an important moment of reckoning.”

These efforts to recognize the significance of Juneteenth are commendable and foster a much-needed sense of inclusion. But one of the best ways you can begin to appreciate and honor this holiday is to understand the depth of meaning it holds for Black communities. Get started by learning more about the history and importance of Juneteenth, along with the interesting traditions and celebrations that surround it.

What Led to Juneteenth?

On September 22, 1862, President Lincoln issued the Emancipation Proclamation. This document declared that, as of January 1, 1863, any enslaved people in states fighting against the Union in the Civil War were “thenceforward and forever free” and the “Executive Government of the United States, including the military and naval authority thereof, [would] recognize and maintain the freedom of such persons.” Although the Emancipation Proclamation was symbolically important and changed the focus of the Civil War from maintaining the Union to ending slavery — and although it appeared to express sweeping freedom for enslaved people — it didn’t actually free anyone.

The Emancipation Proclamation was written to apply to Confederate states that had seceded, but the Union lacked the number of troops it would’ve required to enforce the executive order in Confederate states, particularly in faraway areas like Texas. For this reason, and because communications already traveled slowly in the 1800s, the news of the Emancipation Proclamation didn’t actually make its way to Texas until June of 1865 — two months after the Civil War had officially ended. This difficulty with enforcement, and slaveowners’ resistance to giving up the people who were once classified as their property, is also a primary reason why slavery persisted even after the Emancipation Proclamation took effect.

Major General Gordon Granger, bearing news of General Robert E. Lee’s surrender at Appomattox, arrived with Union troops in Galveston, Texas, on June 18, 1865. Because they were unaware that the Civil War had ended, Confederate troops were still active in the state. The federal government had ordered General Granger to occupy Texas and enforce the Confederates’ surrender. On June 19, General Granger delivered “General Order No. 3,” a military order notifying remaining Confederate troops and the people of Texas that all enslaved people were to be freed immediately.

“Walkin’ on Golden Clouds” — Juneteenth Takes Off

Texas was the last of the Confederate states to have the order read, and upon its announcement, former slaves rejoiced. The language in “General Order No. 3” dictated that the relationship between slave owners and formerly enslaved people would become one of employers and hired laborers, and that enslaved people would no longer be considered property. Upon learning of this, many former slaves left right away — some while General Granger was still reading the order — eager to seek new lives in more welcoming areas of the country.

In the wake of this momentous news, many formerly enslaved people immediately “began to celebrate with prayer, feasting, song and dance.” The jubilance was palpable. In providing a statement for a history book about Texas, former slave Felix Haywood described the reactions: “Hallelujah broke out… Everyone was a-singin’. We was all walkin’ on golden clouds… Everybody went wild… We was free. Just like that, we was free.” This revelrous mood and the resulting celebrations were the basis for Manumission Day, which was the original name of Juneteenth.

1866 saw the first official Juneteenth celebrations take place in Texas. Participants gathered in parks to mark the occasion by singing hymns and praying, and they prepared special dishes using meats they were unable to eat while they were enslaved. Participants also dressed up in fine clothes that they weren’t previously permitted to wear. Word of these festivities traveled, and the next year saw Juneteenth events pop up all around Texas.

For the next few decades, Juneteenth celebrations flourished, eventually making their way to other states as freepeople migrated. Despite the former slaves’ newfound freedom, however, they found it increasingly difficult to continue celebrating the new holiday. Laws in many states prevented African Americans from using public property to host these events, and despite finding workarounds such as using church grounds or purchasing properties where people were free to celebrate, interest in commemorating Juneteenth waned in the face of consistent efforts to stifle it. This, coupled with the economic impact of the Great Depression and two world wars, resulted in a decline of Juneteenth events until the middle of the 20th century.

As the Civil Rights Movement began to gain momentum in the 1950s and ’60s, Black activists began calling people’s attention toward historical Juneteenth celebrations. They likened the then-current struggles for justice and equality to the struggles their ancestors had endured, and many leaders and activists specifically called for a revival of commemorating Juneteenth. As participants at marches and protests returned home from these demonstrations, sometimes traveling across the country, they took with them the reminder to reignite their communities’ interest in and desire to celebrate Juneteenth. It worked, and Juneteenth today is recognized on a global scale.

Juneteenth’s Significance and Symbolism

Juneteenth became a state holiday in Texas in 1980, and others followed suit over the past few decades; it’s now set to become a federal holiday in 2021. It’s noteworthy that states — and, now, the federal government — have chosen to honor the holiday this way, and officially designating it as such helps bring awareness to this meaningful occasion. But it’s because Juneteenth is significant that it was designated an official holiday, not the other way around. What does it represent to those who celebrate and to Black communities?

Historian, lawyer and self-professed “soul food scholar” Adrian Miller explains what makes Juneteenth such an important holiday for himself and many others: “It connects me to previous generations of African Americans… I think about all of those Emancipation celebrations, church suppers, family reunions and other occasions when people got together to celebrate, renew family ties and friendships, and affirm their humanity.” The connection to previous generations that Juneteenth fosters helps shape many African Americans’ identities and deepens their sense of self while honoring their ancestors.

Maintaining a sense of community and belonging is another reason why Juneteenth is so significant. When groups gather together and celebrate this holiday, it reinforces the benefits that come from being part of a community — interacting, sharing experiences, fostering a sense of connection. Remembering history in this way supports cross-cultural awareness and understanding, too. And Juneteenth celebrations, like other events, are a great opportunity to socialize, enjoy delicious food and gain some exposure to local artisans and cultural organizations.

Despite the fun and community affirmation, it’s also important to keep in mind that Juneteenth is a powerful reminder for people everywhere. It’s a reminder that freedom and justice for African Americans have always faced delays, that the United States has a long history of oppression that it still needs to acknowledge, confront and dismantle for the benefit of everyone — but especially people of color.

Emancipation Celebrations

Juneteenth traditions are as varied and diverse as the regions of the United States where they’re celebrated. Many of the celebrations reflect local cultures; for example, festivities in the Southwest usually involve rodeos, a longtime cultural institution there, while in the South, people host barbecues and blues concerts and serve strawberry soda, red velvet cake and red fruits.

Why red? The color holds significance for Juneteenth in part because it represents the blood that millions of enslaved people shed for their suffering. But in West Africa, where many people were captured before being forcibly transported to the Americas to endure slavery, red also symbolizes strength. Incorporating that color into the celebrations became a way to honor those ancestors and keep elements of their culture alive.

Red drinks at Juneteenth celebrations have another distinct tie to West Africa, too. Kola nuts and hibiscus, two plants that grow in that area of the continent, have been used for centuries to make teas in Africa, and they both create red liquid when steeped. These plants traveled to the Americas with enslaved Africans, who continued to grow, harvest and prepare them after arriving in the United States. Drinking red teas, sodas and juices at Juneteenth celebrations holds symbolic meaning because it’s a tradition that maintains a tangible connection to previous generations and serves as a reminder to reflect on the hardships they suffered.

Juneteenth celebrations across the country have other common threads, too. Many communities host parades, concerts and cookouts. Public readings of the Emancipation Proclamation often happen at Juneteenth gatherings, and many groups sing traditional spirituals that recount the hardships of slavery. While attending one of these events, it’s common to see Miss Juneteenth pageants and historical reenactments. All of these traditions serve to keep history alive while creating a celebratory, community-focused atmosphere.

Just as meaningful today as it was over 150 years ago, Juneteenth is an event that deserves our respect. It’s a holiday that represents freedom even more so than the Fourth of July does. Although the United States has a lot of work to do in terms of reversing the effects of systemic racism and righting racial inequalities that have persisted for centuries, Juneteenth is a positive representation and celebration of the ways people overcome hardships — and that’s not something we should ever forget.

Celebrity Culture Is Harmful to Society Essay

Celebrity culture has thrived on the need to keep up with the lives of prominent personalities on a national or global scale. Although this trend has existed for a long time, the growth of social media has recently accelerated it (Arnocky et al. , 2018; Gauns et al. , 2018; Ho, Lee and Liao, 2016). Additionally, the emergence of 24-hour entertainment channels on television has caused some cable news companies to exclusively air celebrity-based content, thereby fuelling the “obsession” with the lives of a few individuals in society. Particularly, the growing prominence of reality television in mainstream society has increased the obsession some people may have with media personalities because they get unfettered access to their lives. This trend has further increased the acceptance of the celebrity culture in society and not only made it a function of civilization but also a source of entertainment for millions of people around the world (Harvey, Allen and Mendick, 2015). In this paper, it is argued that celebrity culture is harmful to society because of its effects on childhood development and the glorification of wrong behaviors based on its tendency to nurture bad role models.

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Traditionally, the celebrity culture has not harmed society; rather, its evolution has made it toxic. For example, in the past, society rewarded people of great merit and influence, such as Steven Hawking who was able to captivate the world by his genius (Global Education and Skills Forum, 2018) or Nelson Mandela for his contribution to humanity. These personalities created a brand of celebrity that was celebrated by everyone, mostly because of their charisma, good deeds and positive impact on society (Tanupabrungsun and Hemsley, 2018). However, over the years, most of the metrics used to evaluate these role models have changed for the worse.

Society is increasingly rewarding overhyped representations of celebrities on a global scale, thereby creating a group of bad role models to younger generations of people who look up to such figures for inspiration. Their lack of authenticity or real value is a cause of concern for societies because it is unclear why prominent personalities today are deemed celebrities when they have not had a meaningful impact on society. Relative to this statement, the Global Education and Skills Forum (2018) and Ellcessor (2018) suggest that one of the most toxic effects of the current celebrity culture is the glorification of people who are doing immoral, illegal or unethical things. Consequently, there is a near normalization of “bad behavior.” For example, more young people are increasingly idolizing infamous people, who have been involved in pornography, prostitution, theft, bigamy, drug abuse and similar vices, contrary to societal norms (Cashmore, 2006; Rajagopalan, 2019). For example, Paul Logan is a prominent YouTube Star and an influential figure among young people who uses offensive language to communicate with his audience. Similarly, he develops crass videos, which are popular but not advisable to publish.

The reality for many consumers of the celebrity culture is that the content they buy is primarily driven by popularity as opposed to quality. Popularity is a wrong measure of who to consider a role model in society. However, there seems to be little opposition from mainstream society regarding the growth of this trend because popular culture supports it and its prevalence is fanning the media frenzy feeding the public relations machine used by prominent figures in society to exert more influence on society through music, films, art, sports and similar platforms (Jain, 2015; Franssen, 2020). These developments have further entrenched the “bad behaviours” mentioned above.

Consumerism is an underlying cause of the celebrity culture because it has distorted people’s reality regarding what they should desire or aspire for as human beings. This mindless behaviour may harm people’s cognitive processes because one of the main arguments advanced for the spread of the celebrity culture is the belief that people can make reasonable judgements regarding what is good or bad for them (Ferris, 2007). While this argument may apply for adults, it does not represent the holistic picture of society because most people do not have the right tools to deconstruct the information they consume about celebrities (Kaul and Chaudhri, 2018; Krauss, 2015). For example, children cannot distinguish good and bad behaviours or celebrities that will have a positive or negative influence on their lives. When exposed to too much information on the lives of their favourite personalities, they may develop a distorted view of the world and its meaning to their lives. For example, Markham (2017) says that because of the immense exposure of children to celebrity culture, more than 60% of them in America believe that they will be celebrities. Such expectations may affect their mental health, especially after they are unable to attain these goals.

The above statistics can be explained through psychology theories, which demonstrate that children model their behaviours based on what they see adults do, regardless of whether they are good or bad. Scientifically, the problem has been associated with the underdevelopment of the prefrontal cortex part of the brain, which should enable people to control their emotions, subject to what they see on television or other forms of media (Markham, 2017). These insights demonstrate that children cannot distinguish good and bad celebrity behaviours. In today’s highly energised media environment, such populations may experience difficulties learning right and wrong behaviours (Allen, Harvey and Mendick, 2015). If the misinformation goes on unchecked, it could be detrimental to their wellbeing as adults (Markham, 2017). The current celebrity culture is blind to this fact. Therefore, it poses a major problem in society.

Overall, the insights provided in this paper show that the celebrity culture is detrimental to society because it promotes infamy and is insensitive to the inability of sections of the mass population, such as children, to distinguish good and bad behaviours. Based on these facts, the current celebrity culture is misleading because it distorts people’s reality and the values they should aspire to have. In this regard, it rewards bad behaviour and is counterproductive to social development.

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Celebrity culture is recognized today as the popularization of certain individuals that have characteristics which may or may not be authentic, but society views as exceptional. Today’s stars do not really need to have an admirable talent or virtue to be known throughout the world. These idols are now able to gain worldwide coverage through common celebrity magazines and accepted television shows due to self-promotion or unethical behaviour. The celebrity culture always has and always will have an impact and influence on society.

Celebrities are constantly in the media and have become role models for adolescents and teenagers. The adolescent minds in the current generation is becoming more deviated from picturing the world as a whole and is more focused on their own “bubbles” where anything in that bubble must directly relate and affect them. The most noticeable impact is on their views towards beauty, sexualisation or sexual development, and health.

Beauty, in a typical teenager vocabulary, has been narrowly transformed into a young, symmetrical, skin-and-bone, tanned woman or man swishing back and forth their gorgeous hair and smiling their perfect teeth.

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Commercials featuring these celebrities give an impression of “if you want life and happiness” be like me and buy these products. Teens are misunderstanding that they are more than the sum of their possessions and salaries, more than the sum of their appearance and image, and more than the sum of their achievements and failures because of what they are seeing and everyone else is seeing through the media.

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More and more of teenagers are being affected by the sexualisation of girls according to mental health experts. A research on analyzing the effects of virtually every form of media from music lyrics to video games showed an effect that young girls are succumbing to the pressure of sexualisation by posting naked pictures of themselves on the internet or allowing boyfriends to take nude photos of them. Furthermore, casual celebrity sex appears to be the norm amongst the youth. As a result of an over-sexed society, young girls can be found with self-image and emotional problems like anxiety and shame, and lack of confidence in and comfort with her own body. Sexualisation of girls has negative consequences on girls’ ability to develop a healthy sexual self-image, research suggests.

Celebrities do not only have a negative impact on the personalities and looks of fans, but also in their health. There have been cases where fame has been used positively and to send out a good message but there have been other instances in which celebrities have put out a bad image. For example, the appeal of drug and alcohol abuse has increased and so have images of intoxicated celebrities in magazines and television. Celebrities have glamorized smoking in the media and are setting an example for people everywhere that it is acceptable to smoke. Stars should make it an ambition to refrain from using drugs and drinking excessive amounts of liquor because it sends a message to supporters that a life of drugs and alcohol is a satisfactory way to live.

Celebrities need to change the way they act and how they are viewed. Their actions have more of an effect on us then many people believe they have. Thin, compulsive celebrities are changing the way many young teenagers think and act. Celebrities need to change these unpleasant habits now and realize that they need to be more concerned with themselves and with their portrayal in the media. Unfortunately, the power of who becomes famous and what images are presented is completely in the hands of the media.

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Celebrity Culture : The Impact Of Celebrity Culture On Consumer Behavior

Celebrities and consumer culture of citizens.

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Society and the Media Build up of Celebrities to Tear Them Down

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Celebrities In American Culture

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Celebrity Culture : Alain De Botton

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The Advertising Of Diet Plans And Supplements Essay

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The Role Of Fame And Fame's Influence On American Culture

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Deborah King Celebrities

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The Death Of The Late Prince

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C. Wright Mills's The Power Elite

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Deborah King Celebrity Obsession

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Deborah King Celebrity Worship

Celebrities expose teenagers to partying lifestyles, profanity and inequity towards each other, using each other as if they were objects, sex, drugs, discrimination and more. Let's take Lindsay Lohan for example. A star since age six, Lohan was America’s favorite child, until she turned to drugs and alcohol. She’s now famous to the younger audience for her alcohol and drug abuse, demonstrating a harmful, reckless lifestyle to teenagers. Teaching them to have fun, do what you want, and don’t be scared of regulations and consequences. Another example, according to Deborah King, is Mel Gibson’s problems with alcohol which encourages us to take it as well, thinking it’s no harm. Another, celebrity who has a bad influence on us, is Miley Cyrus. Not so long ago, she was just a sweet little girl who was playing Hannah Montana on Disney Channel. But, now she’s appearing naked in her music videos, smoking marijuana on stage, spitting on her audience, etc. All of this has became not only her normal behavior, but also her fans’ too. Although, sometimes celebrities serve as good role models, the bad ones impact us more.

Unrealistic Beauty Standards

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Have you ever wondered what influences us to behave the way we do? Look a certain way? Or even looked for an explanation to what causes us to apply a certain perspective regarding personal and controversial issues? One of the answers to these questions may revolve around the influence we absorb from celebrities. A definitive term for celebrity is an iconic figure to a category or group who has achieved success in one or multiple aspects of their lives. As a result, these individuals have drawn in publicity and fame. Over the years with the advances in media and other forms of communication, celebrities have become topics of discussion worldwide, rather if it’s at school, with colleagues or at the dinner table, it is fair to say that

Why Celebrity Culture is Harmful to Youth

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The Meaning of Celebrity Culture and Fandom

Introduction, works cited.

A celebrity is a widely known person or a famous person that attracts media attention and the public. Celebrity image was born in the media that prompted the relationship between fame, ordinary people and television. Celebrity status is usually generated from the media; people can also become famous without having to pass through the media. A popular person can be subjected to likable or unlikable status, sometimes charming or anti-social depending on the crowd at that particular period. Public figures and celebrities to not have a private life at all, these people decide time to time how much of their image should displayed out there but at times they may not have control over it because journalist invade their private lives. Celebrities have to come up with away to deal with public controversies since they are always subjected to them (Lelia 2006).

Today’s world is mixed up with a wide range of confusing disordered people that want to be termed as “celebrity”: heroes and wicked people, talented and untalented, people you have succeeded in life and those that did not. The criteria for classifying celebrities is subjected to suit our imaginary images of some form of “American Dream” that we want to achieve some day or they have already achieved, that’s why we idolize them. The encapsulated images give an appearance of wealth, success, charisma, danger and heroism enough to feed our fantasies for the time before we change to something else. The world no longer demands reality images, it sticks to that which is illusory. The world has created its own synthetic celebrity images that we bow down to and absent ourselves from everyday ethical and moral assessments that keep up the health of a society. We stick to extinct standards that obey the “devised” celebrities and ward them all our reserved rewards that should instead be given to people who warrant the adulation of public applaud, social acceptance, access to the headlines, monetary merits and the ability to leverage the power structures and country’s institutions. They have decided to reward these public figures are absolved from hard rules and equal justice compared to other individuals (Goldsmith online).

Example, when a film executive Robert Evans was convicted of cocaine, we was sentenced to create programs that would discourage young people from using drugs. When Frank Lloyd, an art dealer was accused of falsifying purchase and sale prices of the late Mark Rothko’s paintings, by doing that, he swindled the deceased two children millions of dollars, he was then sentenced to donate $100,00 for Public Schools fund extended to educate children in art. Dyer investigates on how cinemas and films images of individuals influence the way we think of ourselves and others. Emphasis on these images has been moved to a higher perspective of viewing these public images from political angle, screen acting/performance and factual audiences (Holmes 4).

Celebrity in American society is spreading very fast. Televisions and magazines such as New York Times and Washington post would close down without featuring celebrity stories. Celebrity has come part of people life that’s has brought the phenomenon of Culture of Celebrity. Celebrity culture emerged in the 20 th century as a trend for urbanisation and rapid appetites developed from consumer cultures. These images were shaped by new technology that made easily quick dissemination of images and information across media networks such as internet, television, cinemas and radios. The publication of celebrities such as in magazines such as People and tabloids (Star and National Enquirer) as well as talk shows, public consumption of these images become overwhelming (Schickel 1985).

Our society is never concerned about questioning the qualification of people we choose to celebrate. We continue to manufacture our fantasies and destroy our former role models we ever had. Our images has created and produced synthetic celebrities that we want to worship because they represent our basest desires at that time. The media also contribute a lot in propelling us into celebrity and public figures through magazines, newspapers, network radio and Hollywood movies. These media houses transform celebrities into prominent positions then slowly into national psyche. Once the images are created, they are passed across the nation, then the world. Media publicity can also transmit images and turn out to be disastrous. For example, television can turn terrorism acts into an international spectacle, allowing the terrorist to freely use their transmission facilities to publicise their causes. Political protesters on the other hand are left to stage demonstrations in front of cameras to attract public attention. Intimate tragedies have turned into public events, propelling the perpetrators into temporal celebrity actors (Goldsmith online).

Fandom refers to collective funs or a subculture that has dedicated fans. These people are obsessed with particular musical groups, films, movie stars, books and hobbies. They pick up to try to find of any valuable information about their hobby and discuss continuity errors or even argue passionately about a certain actor. The fandom of celebrities range from traditionalist (who read on any material they find on celebrities and transform the text into a realistic presentation) and believers on other hand (read celebrity text and appreciate it but still hold on to the belief that a real person exist in text) such as Postmodernists and Game-players who derive their pleasure from the process involved in detection rather than the end results. Fandom ride on beliefs verses disbeliefs, fiction/reality and have no particular destination (Holmes 10).

Since post war period, decentralisation brought about explosions of media outlets that imposed synthetic celebrity images on us. Classical Hollywood period identified fame with “greatness or geniuses” that were brought about “natural rise”. Fame was based on internal quality that was natural. However, since the post war period with its outbursts of media outlets, the increasing popularity of these public figures began to jeopardise such myths. In invitation the public to see behind the images, or even assume a cynical attitude towards celebrity culture. The media is imprisoned in the celebrity culture to feed our hungry appetites. They restlessly pursue celebrities going about their own activities such as from exiting clothing stores, loading up their cars at shopping centers or even walking their kids or dogs in the parks. These “democratised” appetites in the media can also extend to scandals, revealing fake tans, sweat patches and other imperfections that’s would sell out (Holmes 11).

Consumers create celebrities by constantly consuming the content they inhabit. Repeated consumption of the same image forms parasocial relationship. Fandom created here begins to feel like they know that particular person they saw in the media. Celebrities can be classified as performers, actors and synthetic celebrities. Tom Cruise is an example of an actor. Fans describe him as “the best” He played the best teenager in Risky Business, in Top Gun as the best pilot fighter, The Colour of Money as the best pool player and still the “best” in other movies he has starred in. All the characters he represented in the movies are embodied in a core set of values such as rebellion, loyal, trustworthy, patriotism, independent, attractive, confident, passionate, aggressiveness and anger. The consistence projection of these virtues continues to attract the same audiences. While in James Bond and Batman fans are attached to the character that supersedes what they know of him to the next character that plays the role (Zimmerman & Ayoob 4).

Brazilian mass culture revolves around televelas that spreads mass communication products across other networks such as televisions shows and celebrity magazines such as Globo that features celebrity stars on its covers. Their images are exposed to millions of audiences on talk shows, advertising campaigns and other public events. Most of these actors and actresses receive tons mails from fans occasionally. We would call this kind of supporter fandom. On letters sent to actor and actresses, fans try to stress their point out in order to win the idols attention- that shows the difference between a celebrity and fandom. They would go to the length of asking for phone numbers and home address of their idol. Letters from fans express variation of theme uniqueness that include words such as am your; “eternal fan”, big fan” “super fan” or even “number one fan”. On advertisement, products guarantee individuals will be beautiful if they wear the product. Messages exchanged from mass media and audience through mass communication double blinds the relationship with the audience (Maria 8).

What mass media does is to emphasise the uniqueness of this stars and force on the crowds. Comparison between a celebrity and a fandom is that they both have capacity to provide individualism with experience of fusionist nature, letting their inner self have a feeling of deep reunion with another. The feelings can mutually exclusive; they could experience love and charisma at the same time but the feelings would not be last a lifetime because one would be satisfied by either of these emotional experiences. The feelings of desire of both a celebrity culture and fandom are a like in the nature of desire they appease, however, Western contemporary mass society differentiate this feelings love and charisma in accordance to their perceptions. Western contemporary society define love as “utmost experience of all” while charisma as a follower otherwise known as a fandom. To clearly distinguish between the two, twentieth century Hollywood movies revolve around major themes such as love and would portray the actors as heroes and funs expressed as psychological disturbed individuals and destined as unhappy at the end of the movie. It is hard for fan to deal with deal with emotional love after watching these movies and the dire consequences. They either deny or assert the feeling (Maria 10).

Celebrity and fandom are both my products of massification and globalization. Both of these individuals represent universal phenomena (Maria 11). Since fabricated celebrity image can be altered at will, this image keeps changing to suit what the media dictates at that particular time. What was the 1960s hip image of black leather motorcycle jacket, drugged companions and patched sunglasses are longer the go-go image of today. The 1960’s have been replaced with tailored suits and social parties. Image is very important to the celebrity people judge him according to what they see at that particular time. Advertisements have taken advantage of celebrities by branding them with products to be sold. Joan Collins was endorsed with Scoundrel perfume to be sold with many others that want the public to by products so as to look like what they term perfect celebrity. Some people also become celebrities by appearing on advertisements. For instance, the president of Helmsley Hotels, Leona Helmsley become a celebrity by dispensing her largess to potential guest in the advertisements showing off phone in the bath, king size bed and magnifying mirror (Goldsmith online).

Consumers get to pick and choose celebrities through displayed images in the media, they decide whom they want and whom to drop at any given time. Products are linked to celebrity images in order to create consumer-celebrity relationship. Examples of celebrity products include tea kettles, replica sports jersey printed with soccer stars such as David Beckham and Princess Diana emblazoned in commemorative plates. Fantasy consumers construct around celebrity. A celebrity fun designs a personal story and unique experience either as a celebrity or being with a celebrity. Michael Jordan’s shoes “Nike”, consumers felt like wearing those shoes would make them become the basket ball star. Disney character Simba make children construct adventure by picking out their favourite character in the Lion King movie. These activities give consumers the freedom to choose their own personal content for consumption. Consumers internalise celebrities and make on- way relationship (Zimmerman & Ayoob 13).

Celebrities have helped reform our industrial society by promoting tourist destinations thereby developing the economy. Celebrity involvement in tourism activities promotes familiarity, image and visitation intentions. According to a survey conducted out in Japan examine their perception of Korea in relation Korean celebrities, their involvement in tourism activities helped Japanese people be familiar with the places and interested to visit the places. The emergence of tourism is based entirely on powerful impacts of mass media, celebrities and public figures in the post-industrial society. Charitable activities organised by celebrities boost post industrial society because it benefits the economy and the celebrity profile as well. But people may use this opportunities to attract media attention that would help them get celebrity free pass. Celebrity has generated indirect economic benefits through media networks that offer them free entry. (Soojin 809).

In conclusion celebrity status is big business and is still growing business for the years to come. It developed quickly and decays quickly rather than accumulating over the years. Celebrity status serves the interest of capitalism. Consumers have the freedom to create their own celebrities and form valuable relationships with them. Products christened in celebrity names try to maintain relationships through activities that allow them to temporarily experience life as or with a celebrity.

Goldsmith Barbara. 2007. “ The meaning of Celebrity ”. 2008. Web.

Schickel, Richard. “Intimate Strangers: The Culture of Celebrity.” Garden city, N.Y: Doubleday, 1985.

Su Holmes. “Starring..Dyer?: Re-visiting Star Studies and Contemporary Celebrity Culture. Westminster papers in Communication and Culture : Vol. 2(2) (2005): p. 1-16.

Soojin Lee, David Scott, & Hyounggon Kim. “ Celebrity fun involvement and destination perception”. Anal of tourism research 35 (2008): 809-832.

Lelia, Green. “Understanding celebrity and the public sphere”. csr12-2-15 (2006) : 1-11.

Maria, Claudia C. “Experiencing Television Fandom: Notes on the Tension Between Singularization and Massification in Brazil. Westminster papers in Communication and Culture : Vol. 2(2) (2005) pp. 1-16.

Zimmerman, john., & Ayoob, Ellen. “The Role of Products in Consumer-Celebrity Relationships”. Carnegie Mellon University (2004): 1-15.

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Essay On Celebrity Culture

When speaking on the topic of celebrity culture, Mic Mell, the author of “Is Celebrity Culture Destroying Our Society,” says that, “They make an easy object of obsession, as celebrities are ubiquitous. The paparazzi have helped this craze by blurring the line between private citizens and public persona.” In recent discussions of the fascination with celebrity culture, a controversial issue has been whether or not the obsession with celebrities that is seen in America has had negative emotional and psychological effects on women in today’s society. On the one hand some argue that it is not the portrayal of celebrities or the fascination with them that is the problem, but the mindset of the people being affected. From this perspective it seems as if a psychological response is not the fault of the media, but the fault of the observer. On the other hand however, others argue that the response women have to media is due to the way celebrities and models are portrayed. When speaking in reference to this issue, Jo Piazza author of “Americans have an Unhealthy Obsession with Celebrities,” says “Soon after the turn of the millennium, we saw the proliferation of weekly glossy magazines as well as a growth in televised celebrity news programming. This was followed in short succession by the rise of the Internet as a news resource, hence the onslaught of celebrity blogs.” Only a decade ago, there was just one or two ways for women to get access to this information, but now with access to the internet so easily acquired, and the magazines portraying women more as objects rather than people, has negative effects that celebrities portray are having greater effects on women. My own view is that cultural fascination with celebrity culture a... ... middle of paper ... ...use there are people with psychological disorders that respond to the spontaneous lives of the celebrities in a negative way. They become so obsessed with knowing everything about the celebrities life that they do not pay attention to themselves or their own needs. One way of addressing this problem is to cut down on reality television shows all together. Not only will this cut down on the fascination of fans, but it will take added pressure off the celebrities to be perfect at all times and boost their self confidence. Another way would be reducing the number of news sources we have. If there were less magazines and websites there would not be as much of a demand for paparazzi and with less paparazzi there would be less information and pictures on the celebrities. This would also be a constructive way of reliving some of the pressure of being a celebrity.

In this essay, the author

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